Stories need tension, because tension drives stories.
I agree with this idea because I've noticed that whenever a story feels memorable, there is always some kind of problem or conflict that keeps me paying attention. Reading this made me think more about why certain messages or ads stay in my head while others disappear quickly. I also find it useful because it explains that good communication is not just about listing facts but about arranging them in a way that creates curiosity. This changes my perspective a bit, since I used to think "tension" only belonged in movies or novels, but now I see how it can help in everyday messaging too.