demote this to after the built up Problem page

Build out the problem specifically. parents busy - struggle with huge amounts of info from all sources and work. conflicting info, guilt increases, confusion, kids miss events, parents miss school events, parents by year 1 are paranoid about missing stuff. it juys takes one missed pyjama day event to feel the pain. School sign-ups and fundraisers lower subscriber rates, key differentiators for schools around what they offer - important to the Heads. Guilty, crying child, or not letting you work because you forgot to book childcare on time, missed deadlines, learning opportunities for kids.

Adjusted for Lean startup mode