3 Matching Annotations
- Dec 2020
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www.economist.com www.economist.com
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Pinduoduo
- largest <span style="background-color: lightblue">interactive e-commerce platform</span> in China and in the world
- second-largest online marketplace in China by number of users and number of orders
enables groups (often formed via WeChat) to haggle with merchants for bulk purchases, specially groceries.
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PARKLU
Offer access to China's Influencer Marketing
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China’s nascent middle class, armed with smartphones and broadband internet, finds online shopping both more rewarding and comfier than in the West
Because physical shops are shabby and may even sell fake goods.
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