This shows that anthem are constantly keeping its readers updated. This shows that they are dedicated to their readers and also want to uphold a professional attitude to their company.

By using the word definitive, Anthem are showing that their point is highly valid as definitive literally means having reached a decision with authority.

Anthem have created this page in order to show off their successes and titles that they have produced. They have done this in order to impress their readers which will grow their sales.

On this page, anthem describes themselves as the UK's fastest growing publisher of all, this makes them sound as if they are highly successful and far superior to most other publishing companies which will impress their readers and cause their sales to increase.

Anthem also describes itself to have the biggest music-making multi-platform audience which shows that they are followed by many. Other readers who are not interested in the company will see this and will want to become part of this audience.

On one of their advertising banners, anthem introduces you to their team. This could be thought of as quite personal as you wouldn't usually get this on a conglomerate publishing site as they could be thought of as quite commercial.

Through the use of statistics, anthem are making their company seem much more official as statistics tend to be much more believable and official. This will allow readers to be impressed with anthem's success.

By calling one of their magazines the UK's first, anthem are making their magazine seem highly exclusive and due to this, more people will want to read it. By using the word 'and' it puts an emphasis on their success as a magazine a the word 'and acts as a building block making the company seem more 'and more successful.

By saying that they are Britain's second largest independent food magazine publisher, anthem are making themselves seem highly successful for an independent company and will therefore impress their readers, this will allow anthems popularity to grow.

By using the word only, anthem are making their company seem almost exclusive and something that everyone has to be part of.

Despite the fact that its an independent company, who may not be as well known, anthem publishing has still managed to make themselves seem highly successful by calling themselves the PPA independent publishing company of the year.

From the minute we are introduced to bauer media group it is clear to see that they are a conglomerate from their well produced website that features important statistics such as '22 million people, 107 brands, digital, radio and tv'. These statistics are highly useful and effective within a big- brand company as they make the company seem highly popular an efficient.

Bauer media group is such a large company that it is able to show case all their brands by categories/media platforms. This further emphasises the popularity of the company. The fact that bauer media group is so successful due to its large number of brands is a clear indicator to us that it generates a large revenue regularly.

Unlike the independent publisher stack, bauer media group is not able to add descriptions to each brand on this type of page, this is due to the fat that bauer media group have a lot more brands to deal with and their branding is so well known that it does not need a description.

By calling themselves 'the UK's most influential media brand, the company is raising their own status. By saying that they are the most influential brand network is quite a big thing, which could be considered as almost being unbelievable.

By introducing their whole management team rather than just the founder like mosts independent publishing sites, bauer media group is able to come across to its consumers as highly professional. Bauer media group is also giving consumers a subtle insight into its high budget as they are able to afford to pay a large team of managers and its '11,000 employees worldwide'.

By featuring statistics such as 'over 25 million consumers' bauer media is able to make themselves seem highly powerful and prestigious. Unlike independent companies, conglomerates are able to show off these statistics and they will be believed to be highly truthful as they are so well known, whereas an independent publisher may present these statistics and many will feel that they aren't true as they aren't as well known.

By announcing their full company history, they are showing off all their successes over time. To brands enquiring in joining bauer media group, this is a highly persuasive way to draw them into joining the company as the prospective brands will see what they could achieve when becoming a part of bauer media group.

For an independent company, this would be quite a sweeping statement, although, for a conglomerate like bauer media group, this is completely believable due to their popularity.

This is a clear indicator that this particular company has worked very hard to get to where it is today and due to the fact that it has carried on for so long signifies to us that they are very successful and have achieved lots.

In contrast to an independent's personal feel to a publishing site such as stack, in this case bauer media group have used '11,000 employees worldwide' in order to instead make the company feel a lot more commercialised and prestigious when in comparison to an independent publisher.

Bauer media group is described to be an 'entertainment network', this suggests that its companies go across all/ if not most media platforms ranging from TV-radio. Because of this, we are made aware of the possibility that they support a vast network of brands and therefore must be very successful.

Our first indication that bauer media group is a conglomerate is due to the fact that it refers to the site as bauer media uk, which suggests that it is a global company and not an independently run one. An independent company tends to be in one specific place such s a publishing group based in London and for London, this is the complete opposite to bauer media.

On each featured magazine, there is a description telling the audience about each one, usually with a creative vibe to it such as: 'An illustrated cabinet of curiosities'. By using these sorts of descriptions the publishers are able to make the website feel more personal, which you don't get wth conglomerate publishers as there are too many brands to focus on.

This is the main page of stack magazine as it shows what the company has to offer. Although this has the same concept as the bauer media group website, they are very different things.

Just by looking at this page there is on clear indicator that stack is an independent publishing company, it is easy to see this due to the fact that all of their products can fit onto one page which suggests that they do not own a wide variety of brands like bauer media and only focus on a elect few magazines due to their small budget and lack of advertisers.

One other clear indicator that this publishing site is independent is just by looking at the front covers featured. All the magazines shown look as though they of quite a high quality and have a much more personal and specific aspect to them instead of a generalised range of magazines such as kerrang.

We are made aware that this publishing company exclusively focuses on magazines right from the start. From this we are able to see straight away that this publishing company is independent as conglomerates will not only publish magazines, but will also publish products such as: radio stations, websites, and tv channels.

When looking into who designed the website, i also found that the company is highly well known within brands such as Facebook and Bafta, this suggests to me that a vast majority of the magazine's profits go towards the website designers.

Although the publishers are calling their service cheap, when looking at what bauer media group charges for kerrang, which is just priced at £2.50 and is even cheaper for their subscription service, this is quite expensive.

However, this is most probably due to the fact that stack is an independent company that may not rely in the profits of advertisers, big name branding and a vast amount of readership. Therefore, the publishers need to mainly earn their profit in sales and will therefore charge more.

This particular publishing website is not well known enough and therefore has to persuade the audience to buy one of the magazines or subscribe to their service. Although, this could also be interpreted as a way of keeping the publishing company more personal as they do not have so many brands to deal with.

Unlike bauer media group, the stack website has a much more personal feel to it due an introduction from the founder being featured. This could be because the publishers do not have as many magazines/ brands to focus on and therefore they will have more time to make the publishers as a whole feel a lot more personal.

You can also tell from the picture of the founder, that the publishers are on quite a low budget. We are made aware of this due to the fact that the picture its taken in an ordinary background rather than a professional green screen which would require a much higher budget in order to be able to afford camera equipment, green screens and hair and makeup artists.