We also have to remember that rhetorical theory teaches that audience iscritical to understanding how languages are used. The three books under reviewonly nominally deliberate on the role of the reader in written codeswitching,a gap that needs to be filled. Future scholarship has to account for the ques-tion of reception, or how codeswitched texts are read and the ethics of suchreadings. Skillful writing encodes multiple layers of information and rhetoricalappeals into texts to facilitate the communication and interpretation of suchworks. Audiences, for their part, grant authority to the writer before they evenengage with the logic of an utterance. “Indeed,” Gilyard reminds us, “writ-ing is largely an exercise in creating the listener” (119). However, the take onwritten codeswitching as rhetorical practices by these books does foregrounda holistic approach to writing that includes both the production and receptionaspect of texts, and thereby asks the kinds of questions which will inevitablylead to greater scholarly, pedagogical, and theoretical development of the field
ultimately, audience perception and reception are crucial to understanding the ethics & effectiveness of "codeswitched" texts.