Government communications products and activities are timely, accurate, clear, objective, non-partisan, cost-effective, in both official languages, and meet the diverse information needs of the public and Government of Canada employees;

Government of Canada communications are non-partisan, effectively managed, well coordinated, clear and responsive to the diverse information needs of the public and Government of Canada employees;

Although our role continues to evolve, the principles that guide our work are unchanged. Everything that we do must be honest, unbiased and unflinchingly fair. We deal with facts that are demonstrable, supported by sources that are reliable and responsible.

Journalism seeks and imparts information and ideas that are crucial to the publicinterest. That role – of truth-teller and watchdog – sometimes conflicts with variouspublic and private interests, including those of sources, governments, advertisers and,on occasion, our employers. However, ethical journalism does not give favouredtreatment to those influences. It remains independent in service of the public interest.