The idea that a more common/familiar setting might produce different results reminds me of the TV show "What Would You Do". Hidden cameras are set up in stores, restaurants, etc. and actors act out scenarios that cause bystanders to decide to help the situation or mind their own business. The show doesn't necessarily observe levels of obedience but it does comment on how people behave when presented with morally-compromising dilemmas. I think the show also does a good job of eliminating gender/racial bias, because they often have multiple actors/actresses perform the same scene to see how different people react. Also, similar to how the subjects talked to the experimenter after Milgram's experiment, the host of the show always comes out, revealing the hidden cameras/actors and asks the ordinary people why they acted the way they did. I've seen episodes where because of their inability to act, the faces of the people are blurred or they refuse to comment. Usually, however, those who stepped in to act as a hero are shown expressing signs of relief and explaining that they had to do something to help the situation, regardless of repercussions.