15 Matching Annotations
  1. Dec 2023
    1. At the same time, in the frame of the American Dream, it is also the dispossessed who are the subjects of the narrative and have their own voices within it.

      I agree with this statement. The whole purpose of America is that we are supposed to be a melting pot of experiences, voices, and different kinds of people. The American Dream should not have standards or prerequisites for what qualifies. Every person's narrative is different, and that should be what is celebrated. Diversity is key, and claiming certain values or trying to meet standards should not measure what is true and what is real.

    2. The Oprah Winfrey Show almost invariably features a therapist to provide “expert” advice, explanations, and counselling. One striking aspect of the expertise presented on the show is that it is almost exclusively white and, by definition, middle class.18 Links to an external site. This reinforces the hegemony of white, middle class, heterosexist values, which are characteristically, albeit contradictorily, presented as both normative and as objects of desire, rather than objects for critique.

      As the reading states, this is very contradictory to the whole purpose of trying to provide therapy and helping people. By only explaining and not questioning, people are being set up to fail and not do the "real" work. The entire expertise only being of a certain demographic also reinforces that people want to constantly assimilate, rather than critique and learn from new perspectives. This also alienates a large portion of the audience.

    3. It is perhaps quintessentially American to believe that “you make it happen,”15 Links to an external site. that “you can make a new and better you” or reveal the “real and better you,” that you can change your world by changing yourself and that you can change the people with whom you are involved. Clearly, dominant versions of the American Dream rest precisely on the underpinning assumptions of self-help and vice versa.

      I have personally always found the "American Dream" to be misleading and difficult to understand. A lot of the "do it yourself" mindset is very difficult for many people. My paternal great grandparents immigrated to America in the 20th century from Europe to escape religious persecution but had a very hard time adjusting from the trauma they endured back in Europe. The affect and generational trauma that came from it has even affected me to a certain extent, and I find that "The American Dream" they were searching for to be a lot trickier of a concept than what is advertised to people.

    4. Firstly, it is cheap; the price of a book, magazine, or even a television can buy you entrance into the otherwise very expensive domain of the therapeutic experience. Perhaps more than any other form, televisual self-help promises to make public the otherwise private and (almost invariably) economically privatised luxury of personal therapy. Secondly, the self-help approach makes it appear, however misleadingly, that doing it yourself is easy.

      I really appreciate the author calling out these appeals and how its perceived vs how it really is. A lot of these misleading ideologies can actually do more harm than good to someone who is seeking or needing therapy. Although the do it yourself approach looks easy, it is actually much harder to do than working with someone or having others holding you accountable.

    5. As with issues around liberal democracy, therapy discourses constitute both format and framework for the Oprah Winfrey Show. In terms of format, the show is regularly organised around a confessional mode that typifies some kinds of therapy.

      I always found it interesting that the Oprah Winfrey show had these kinds of formats and frameworks mixed into the show. The author explaining the format being a "confessional mode that typifies some kinds of therapy" is eye opening because the viewer is supposed to think the people participating will feel better once this is over. In hindsight, thats not really how that works, and the sad reality is that whatever their addressing will likely persist after the production is wrapped.

  2. Nov 2023
    1. In Canada the thirst for American programming created a cable system which by the 1980s, a decade earlier than in the United States, had already passed more than 80 percent of homes and had signed up 75 percent—a level of penetration which America is not expected to reach before the twenty-first century.

      I honestly had no idea Canada did this before the United States, but I guess that makes sense. A lot of the time, the U.S. does tend to fall behind and do what other countries do, at least in media and entertainment. It's shocking to see the Canadian numbers still, and the stats behind it.

    2. Some 65.8 million, nearly two out of every three of these cabled households, bought basic services for an average monthly fee of $23.07 each. In addition, 46.1 million of these subscribers bought premium pay services for a further $8.68 per month. Total subscription revenues were $16.8 thousand million per annum with a further $4.8 thousand million on pay-TV. The system was deemed to be mature with much slower expansion, 1.7 percent per year, anticipated up to the millennium

      These prices are honestly so cheap compared to today, but I guess thats without taking inflation into consideration. I do find it interesting though that many people used to be okay with paying for subscriptions and now refuse to do that. My parents have Verizon TV but are always shocked by how much money it is and keep talking about getting rid of it. Maybe this is because the companies charge a ton now, on top of other streaming platform costs.

    3. children’s channel Nickelodeon was initially commercial-free but charged cable systems a few cents per subscriber. It could do this because it was seen as socially valuable, just the sort of offering to boost a cable company’s negotiation position with a municipality; but, as the Reagan era progressed, such considerations became less pressing. Nickelodeon turned into a service carrying commercials as many, except the pay-TV ones, had been from the outset.

      I knew Nickelodeon dated back this much, but I had no idea about their commercial and subscription history. It makes sense they would charge because they deemed themselves socially valuable and also was one of the only children channels around at the time. Now, they have commercials, and is not a part of basic cable.

    4. Other satellite distributed services were offered on a non-subscription basis—so-called ‘basic services’ which came into the home together with the retransmission of broadcasting signals for the monthly cable fee.

      This is very different than how most people get their television today. Back then, everyone had basic cable package and paid a fee. If you wanted more channels, you had to pay. Now, many people have gotten rid of their packages and have subscriptions to streaming platforms, and get all their entertainment that way. It's interesting to see how far technology has come.

    5. During the 1970s the game was changing. No longer were the cable system owners little ‘Ma’n’Pa’ enterprises, outgrowths of rural electrical appliance stores. For the whole of the previous decade cable firms had been consolidating themselves into MSOs (Multiple system operators).

      I find this interesting because my grandfather owned multiple record stores for most of his working adult life. He finally closed his businesses down in the 1990's when more and more chain stores opened and he lost all his customers to places like Walmart and Target. He also sold electrical appliances at his stores, so this statement highlighted is very true and has personal meaning to me and my family.

    1. Television’s focus on niche audiences at the time was not only about counting and creating specific viewer demographics. Branding and targeted audiences also grew out of broader socioeconomic conditions. In Breaking Up America: Advertisers and the New Media World, Joseph Turow, an expert on advertising and US culture, argues that marketing and media industries of the late twentieth and early twenty‐first centuries exploited social divisions within the nation. These strategies, he concludes provocatively, amount to discrimination.

      This makes a lot of sense actually. Only focusing on whats popular and socially "normal" would create a ton of issues within viewer demographics. It's hard to appeal to everyone, but only focusing on one specific thing will alienate more people than it will appeal to. Turow arguing and writing about exploited social divisions is vast reading, but deeply important, and still relevant today. The strategies used by various brands and advertisers do lead to discrimination. Although progress has been made, these points are still very much relevant to media consumer's in the present day.

    2. One of his key arguments is about diversity, particularly in terms of ownership. For example, in 1995 Walt Disney acquired ABC in a $19 billion deal that was the second largest corporate merger in history. It combined ABC, the most profitable television network, and its enormously popular ESPN cable service, with Disney’s Hollywood film and television studios, the Disney Channel, Disney theme parks, and the company’s lucrative collection of well‐known cartoon characters and merchandise sales. Creating a vast empire, the ABC/Disney merger brought under one roof filmed entertainment, cable television, broadcasting, and telephone services. When the merger was announced, the New York Times, like many press outlets at the time, reported on claims that “both companies … will grow more quickly together than on their own” (Fabrikant 1995). Yet, as Kunz writes, “There is an important difference between an abundance of outlets – what is often called numerical diversity – and the presence of a full range of voices in the marketplace of ideas – what is often called viewpoint or source diversity” (Kunz 2006: 9). While mergers of these kinds continued to produce an expanded media marketplace in conjunction with an increase in the number of television channels, Kunz distinguishes between these two kinds of diversity, source and viewpoint, arguing: “More numerical abundance, however, does not guarantee a diversification of voices” (Kunz 2006: 9).

      This section is hard to read, but once I broke it down into smaller chunks, I understood it more and more. It's no secret that Disney's empire has been on top for a long time, and that it would only grow throughout the years and as media developed. In 2023, we've seen this firsthand. But Kunz writing about the diversity of these empires and the affect mergers may have or not have on it raises many points. His quote about a rise in numbers not having a correlation to diversity is such a strong and powerful message to people in the media industry. This then brought in more ideologies about ownership and how that affects others in certain demographics. This all ties into various deregulation acts.

    3. Under this ideology, the free market was viewed as the ultimate determinant of success and government regulation was unquestionably bad. As Reagan famously said in his inaugural address, “Government is not the solution to our problem; government is the problem.” One of the reasons Reagan and Fowler were effective at pursuing such strong deregulatory policies was because they shifted the conversation about the role of media in US society.

      The media becoming more mainstream and prominent also starts affecting everything in it's path at this point in time. If everyone has media and is using it, its going to have an affect on everyone in a similar way. Connecting politics and the role of the government to media and television was only a matter of time in my opinion. Reagan and Fowler having such a profound take on this would also only further fuel the conversation. I also imagine the pushback and differing opinions would come in strong too, especially from the younger generations who grew up in the world where media wasn't always good.

    4. The Reagan Administration marked a sharp turn to an ideologically driven reappraisal of regulations long held central to national broadcasting policy. In particular, a central theme of this period was the shift away from seeing television as serving the “public good,” a purpose the industry carried over from radio in its earliest days.

      I find it so interesting that it was the 1980's that media and television in particular was finally started to shift away from being as something that served the public good. In the early days, the radio and television was seen as a way to educate the public and bring families together in a home. I remember learning about FDR's radio broadcasts in high school and how that was many people's luxuries and way of connecting with the president through the Great Depression. I have also heard stories from my grandparents about having a radio and how exciting that was at the time. Now, so much content it seen as not a public good, and it's interesting that it dates back to the 1980s. I suppose thats when media became more mainstream, if one can conclude that.

    5. As the network era waned and the multi‐channel era took hold, the decrease in broadcast audiences defined the instability of the period and heralded dramatic changes in the television industry during the 1980s and 1990s. From the shifts in technology (the introduction of the VCR, remote control, and the evolution of communication satellites) to significant regulatory changes (the repeal of the Financial Interest and Syndication Rules (Fin‐Syn) and passage of the Telecommunications Act of 1996), it was the end of network television, as we knew it.

      I remember reading and learning about this in a Media and Children class I took. During the 1980's and 1990's, television as a whole took a big jump into multiple channels and made many other dramatic changes. The creation of the VCR and other recording devices also affected what was being watched live and what media was being consumed in one's home. Network television also came to an end during this time period, which affected a ton of various networks, shows, and channels. Advertisement styles shifted as well, and more people at this point in time had televisions in their homes. It finally led to the passing of the Telecommunications Act of 1996, which led to many more dramatic changes into the twenty first century.