There was not conclusive evidence to suggest that the videos increased vaccination rates, but many studies did show an increase in vaccination rate individually. . For participants aged 40 and over and/or Republican, however, the rate decreased. Gender concordant video watchers increased vaccination rates, while gender discordant video watchers decreased vaccination rates. Different races, genders, and framing of the message had varying effects on intake and were generally positive with some exceptions, but these exceptions were mitigated by a gender concordant presenter. As for vaccine intention, there was a significant increase following the videos. Regardless of race, gender, or demographic, the negatively framed messages increased the intention much more than positively framed messages.