competitive intelligence is more than analyzing competitors; it embraces the entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data. It is also a tool for decision making.
a tool for decision making
Competitive intelligence (CI) is the systematic collection and analysis of information from multiple sources, and a coordinated CI program. [1] It is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.
Like the concept of AIR provoked discussions. I guess AIR is same as granular addressing. I wonder whether we can get some hyperscope like features to view AIRs along with discussion counts on the page.