Basic Design Principles Include: - Alignment - everything lines up - Negative Space - create space for elements in your page - font use - no more than two font faces on a particular page - don't use serif fonts in body texts - fonts play a big role in setting the mood for a page - Colors convey meaning (red = anger) -Don't be afraid to use templates -Top left should be a logo that is clickable to get you to get to the previous or home page -Have a navigation menu at the top of the page - search should be at the top of page

This ties in with UX design because there is always intent in how to present interfaces. For example, arranging something in a specific way to help the interface flow better or to be mindful of the company's identity or the user's skill level.

Rhetoric is something that exists all around us. This means that it ties in to the structure of our lives and of society, down to the foundations. In the digital age where we communicate through application, it is important to adhere to the six characteristics of rhetorical discourse to provide useful precepts and present ideas/feeling to users in a better way

Group B 1. In the 20th century, designers helped make profit, which is how design emerged as a means to a capitalist outcome.

1. Accessibility and universal design are framed as having a core to people. Making products and services usable for everyone is a central social responsibility.

2. People tend to think of design as “life and death,” with colors used in modern signage to depict warnings, danger, etc. While other times the same colors will depict guidance and help.

3. Harlem Bruntland invented the idea of sustainability and Norway contributed to the growth of this idea. She is considered a “design thinker”.

4. As mentioned, designers and design thinking has evolved from profit lead design, to environmental sustainability design. Design thinking evolves with the times and depends on the designers, society, and the environment.

5. “Over the next 10 to 15 years, technology has the capacity to virtually eliminate barriers faced by people with disabilities in the workplace.” This quote was said by Steve Ballmer. We already see this with the way workplaces are designed, such as flexible workstations with adjustable desks, multisensory alarms, high-contrast color palettes for people with visual impairments, and many more.

6. Culture is presented as the fourth bottom line, highlighting what makes humans unique is that we don’t just evolve alone. Humans design their responses to challenges; sustaining a culture means sustaining adaptability.

7. The closing of the digital divide has liberated more people through information access, elevating the importance of ethics in design choices and accessible methodologies.

8. The quadruple bottom line is designed to include profit, planet, people, and culture. It is aimed to ensure a holistic approach to design.

9. Even small changes, like changing/thinning a font, can have positive impacts on safety, sustainability, and accessibility.

Group B 1. In the 20th century, designers helped make profit, which is how design emerged as a means to a capitalist outcome.

1. Accessibility and universal design are framed as having a core to people. Making products and services usable for everyone is a central social responsibility.

2. People tend to think of design as “life and death,” with colors used in modern signage to depict warnings, danger, etc. While other times the same colors will depict guidance and help.

3. Harlem Bruntland invented the idea of sustainability and Norway contributed to the growth of this idea. She is considered a “design thinker”.

4. As mentioned, designers and design thinking has evolved from profit lead design, to environmental sustainability design. Design thinking evolves with the times and depends on the designers, society, and the environment.

5. “Over the next 10 to 15 years, technology has the capacity to virtually eliminate barriers faced by people with disabilities in the workplace.” This quote was said by Steve Ballmer. We already see this with the way workplaces are designed, such as flexible workstations with adjustable desks, multisensory alarms, high-contrast color palettes for people with visual impairments, and many more.

6. Culture is presented as the fourth bottom line, highlighting what makes humans unique is that we don’t just evolve alone. Humans design their responses to challenges; sustaining a culture means sustaining adaptability.

7. The closing of the digital divide has liberated more people through information access, elevating the importance of ethics in design choices and accessible methodologies.

8. The quadruple bottom line is designed to include profit, planet, people, and culture. It is aimed to ensure a holistic approach to design.

9. Even small changes, like changing/thinning a font, can have positive impacts on safety, sustainability, and accessibility.

An example of loss aversion is preferring a smaller, guaranteed gain over a larger, riskier one, or being unwilling to sell a losing investment to avoid realizing the loss.

Examples of anchoring bias include a low first offer in salary negotiations setting a lower anchor for the final salary

An example of Fitts's Law in UX application is a button to complete an action that is close to the active elements

An example connecting serial position to UX is in video games putting important objectives first

An example would be remembering the first and last items on a grocery list but forgetting the middle ones

An example of Fitts's Law is when a basketball player is aiming for a hoop. The time required to shoot accurately decreases as the player gets closer or the hoop's size increases.

An example of UX applications with Hick's Law is E-commerce sites like Zappos group their vast product offerings into clear categories

An example of Hick's law is google, their interface is simple and does not have multiple links in one page. It allows users to focus on searching for information

An example connection UX application to confirmation bias is a designer convinced that a dark-themed interface is better than a light one will ignore feedback from users that may have trouble with dark-themed interfaces.

An example would be horoscopes. Horoscopes are highly interpretive, allowing people to believe it no matter what. People simply find the interpretation of the horoscope that supports your own perspective.

Steve jobs was smart and innovative but at times his personality got in the way of him, which can happen with anyone.

Survey Bias is especially important in most stages of UX design. The goal is to always get honest feedback on a problem or design that contains no bias. When users tend to skew their answers towards what's socially acceptable, that causes a problem and might lead to incorrect interpretations about a prototype design or general problem. That is why it is important to learn and study ways to ask questions, from wording, format, length, etc... However survey bias is not just a UXD problem. it exists in many different fields and is taught in writing and research classes, as well as psychology.

Flow State is something I'm very familiar with. It happens all the time with athletes. Many athletes, such as Michael Jordan and Lebron James talk about being in this state. Flow state occurs when you are fully immersed in an activity. Time may feel distorted, self-consciousness fades, and performance is at its peak. After research, UX designers will try to Balance challenge and skill, which means calibrating the difficulty of a task to match the user's skill. UX designers will also try to anticipate a user's needs and create a good user flow in the UI. Finally, there needs to be immediate feedback when a user acts on something in the UI and there needs to be a decrease in distractions, which a minimalist design can achieve.

Expectation Bias happens all the time. People might confuse this bias with confirmation bias, however there are distinctions between the two. Expectation bias occurs when a person's preexisting beliefs or expectations about a situation or event unconsciously influences how they perceive or interpret new information. An example that ties in to UXD is when a person uses a website or web application, they expect the profile icon to be in the top right of the screen, so they hover the curser to the top right of the screen to click on the profile icon only find out it is located at the top left of the screen.

User Experience (UX) is the overall feeling a person has when interacting with a product, service, or system. It involves the emotional and perceptual responses of the user upon interaction. The goal of UX is to create products that are useful, easy to use, and delightful, meeting the user's needs and enhancing their satisfaction. Some questions towards UX ask of the usability, credibility and accessibility of a product. However, UX and UI are separate fields, who altogether overlap. For example, UX designers often have the role of putting together basic wireframes and prototypes that UI designers can build off of and turn them into functional product mockups. UX and UI designers work together to ensure the best possible user experience for their product, service, or system.

This course provides great insight and learning into the world of web design and focuses on user satisfaction, which is important when designing any web application

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