In digital design, user interface (UI) refers to the interactivity, look, and feel of a product screen or web page, while user experience (UX) covers a user’s overall experience with the product or website. Read on to find out what it takes to design engaging UI, and create a memorable UX.
User Experience (UX) is the overall feeling a person has when interacting with a product, service, or system. It involves the emotional and perceptual responses of the user upon interaction. The goal of UX is to create products that are useful, easy to use, and delightful, meeting the user's needs and enhancing their satisfaction. Some questions towards UX ask of the usability, credibility and accessibility of a product. However, UX and UI are separate fields, who altogether overlap. For example, UX designers often have the role of putting together basic wireframes and prototypes that UI designers can build off of and turn them into functional product mockups. UX and UI designers work together to ensure the best possible user experience for their product, service, or system.