Steve Jobs is essentially trying to argue against the dark patterns that companies are diving into. His point that putting the customers first before the technology and trying to sell them something is the main issue. He prefers user experience and customers overall well being over trying to fall into these dark patterns.

1. Design choices can be life or death, for example, people who are colorblind may not be able to tell the difference in traffic light colors at night which could result in that population having more accidents.
2. By not breeding and not eating meat from cows, would be the equivalent of eliminating half of the cars in the United States. An alternative would be to switch to kangaroos because they don't produce methane.

The examples in the first paragraph expanded on strategies used by businesses to manipulate users for financial gain. Although, this article does mention it to have "dark patterns", I believe it to be smart as a business decision but wrong morally. Next, I found interesting the anchoring effect example which can add to the tone of this article that points to a particular persons ability to understand certain facts, trends, and psychological biases to make an educated decision. These companies may have been morally wrong to some, but with the right education the users will understand what is trying to be achieved. I believe when private personal information is exposed is when an issue arises.

I had to make sure it was pasted exactly in this format, otherwise it wouldn't work.