sketching technique that aims for quantity rather than quality; it’s about generating a vast number of ideas and is great for both designers and non-designers.
I question the emphasis on quantity because, if we have a handful of bad ideas, in what ways will they be useful for us? Maybe there us a reason why having a vast number of bad or mediocre ideas is helpful, but it is not clearly articulated in this piece.
They should consider everything that couldn’t work before you ask them “What can we do to make these ideas work better?”
I find this strategy very useful because, going back to the previous reading, this helps us eliminate the blinders by confronting the ideas we, deep down, know that will not work. It is, in a way, a goodbye ceremony, for ideas that we could hold dearly to our hearts but know that they don't appeal to a broad range of users and consumers.
By questioning assumptions in an enterprise during every point of the product or service development process, we can entertain new ideas and possibilities, that can help us to overcome worst scenarios arising against business success
Yes, I agree that removing mental blinders is key to be able to come up with new ideas that could help ventures and businesses better understand and connect with user and consumer needs and demands.
include some random or irrelevant images in your selections as well, because sometimes those types of stimuli can lead to the most creative solutions.
I am not sure about what "random" or "irrelevant" could mean in this context. I feel like randomness or irrelevancy is in a range, you can be COMPLETELY irrelevant, or you can find random things that could have indirect connections with the main product/concept you are unpacking as part of this activity. Also, these concepts are too subjective. It would be great if the author provided an example of randomness and show us how it works in a couple of sentences.