Michigan State University provides an example of how OPMs operate behind the scenes. The landing page for the University’s online executive development programs features the University’s logo and a picture from inside the school’s Broad College of Business. ‘Lead Like a Spartan,’ reads a banner on the program’s website. Perusing the information available to potential students, there is no indication that an external contractor provides recruitment and marketing services, as well as course production and instructional design for many of the programs rather than the university itself or that, for each dollar these programs bring in as revenue, more than half goes to that contractor.
This made me think about transparency as part of the public mission. If students believe they’re buying an education from a public university, but a private company is changing recruitment, course design, and data use, then how the “public” is seen becomes kind of misleading. It’s like privatization that wears a university mask.