As a member of society, we hope you are informed about the role social media plays in shaping society, such as how design decisions and bots can influence social movements (polarizing, spreading, or stifling different them), and the different economic, social, and governmental pressures that social media platforms operate under. We hope you are then able to advocate for ways of improving how social media operates in society. That might be through voting, or pressuring government officials, or spreading ideas and information, or organizing coordinated actions or protests.

As a social media user, we hope you are informed about things like: how social media works, how they influence your emotions and mental state, how your data gets used or abused, strategies in how people use social media, and how harassment and spam bots operate. We hope with this you can be a more informed user of social media, better able to participate, protect yourself, and make it a valuable experience for you and others you interact with. For example, you can hopefully recognize when someone is intentionally posting something bad or offensive (like the bad cooking videos we mentioned in the Virality chapter, or an intentionally offensive statement) in an attempt to get people to respond and spread their content. Then you can decide how you want to engage (if at all) given how they are trying to spread their content.

Colonialism is when one group or country subjugates another group, often imposing laws, religion, culture, and languages on that group, and taking resources from them. Colonialism is often justified by belief that the subjugated people are inferior (e.g., barbaric, savage, godless, backwards), and the superiority of the group doing the subjugation (e.g., civilized, advanced). Key figures: Hernán Cortés, 1500s, Spain → America Francisco Pizarro, 1500s, Spain → South America John Smith, 1600s, England → North America King Leopold II of Belgium, 1800s, Belgium → Congo “White Saviors”# Sometimes colonialism is a little bit more subtle. For example, the term “White Savior” is a sarcastic term for white people being seen as liberating or rescuing “helpless” non-white people. This is common in TV and movies (see the TVTropes entries on Mighty Whitey, and White Man’s Burden). For example, consider movies like James Cameron’s Avatar movies, Dances with Wolves, The Last Samuri (starring the Tom Cruise), The Blind Side, The Help, La La Land (where a white man is trying to save “real” Jazz music), etc.

Capitalism is: “an economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market” Merriam-Webster Dictionary In other words, capitalism is a system where: Individuals or corporations own businesses These business owners make what they want and set their own prices. They compete with other businesses to convince customers to buy their products. These business owners then hire wage laborers at predetermined rates for their work, while the owners get the excess business profits or losses.

The term “cancel culture” can be used for public shaming and criticism, but is used in a variety of ways, and it doesn’t refer to just one thing. The offense that someone is being canceled for can range from sexual assault of minors (e.g., R. Kelly, Woody Allen, Kevin Spacey), to minor offenses or even misinterpretations. The consequences for being “canceled” can range from simply the experience of being criticized, to loss of job or criminal charges. Given the huge range of things “cancel culture” can be referring to, we’ll mostly stick to talking here about “public shaming,” and “public criticism.”

Before we talk about public criticism and shaming and adults, let’s look at the role of shame in childhood. In at least some views about shame and childhood1, shame and guilt hold different roles in childhood development: Shame is the feeling that “I am bad,” and the natural response to shame is for the individual to hide, or the community to ostracize the person. Guilt is the feeling that “This specific action I did was bad.” The natural response to feeling guilt is for the guilty person to want to repair the harm of their action.

While anyone is vulnerable to harassment online (and offline as well), some people and groups are much more prone to harassment, particularly marginalized and oppressed people in a society. Historically of course, different demographic groups have been subject to harassment or violence, such as women, LGBTA+ people, and Black people (e.g., the FBI trying to convince Martin Luther King Jr. to commit suicide). On social media this is true as well. For example, the last section mentioned the (partially bot-driven) harassment campaign against Meghan Markle and Prince Henry was at least partially driven by Meghan Markle being Black (the same racism shown in the British Press). When Amnesty International looked at online harassment, they found that: Women of colour, (black, Asian, Latinx and mixed-race women) were 34% more likely to be mentioned in abusive or problematic tweets than white women. Black women were disproportionately targeted, being 84% more likely than white women to be mentioned in abusive or problematic tweets.

Individual harassment (one individual harassing another individual) has always been part of human cultures, bur social media provides new methods of doing so. There are many methods by which through social media. This can be done privately through things like: Bullying: like sending mean messages through DMs Cyberstalking: Continually finding the account of someone, and creating new accounts to continue following them. Or possibly researching the person’s physical location. Hacking: Hacking into an account or device to discover secrets, or make threats. Tracking: An abuser might track the social media use of their partner or child to prevent them from making outside friends. They may even install spy software on their victim’s phone. Death threats / rape threats Etc.

Individual harassment (one individual harassing another individual) has always been part of human cultures, bur social media provides new methods of doing so. There are many methods by which through social media. This can be done privately through things like: Bullying: like sending mean messages through DMs Cyberstalking: Continually finding the account of someone, and creating new accounts to continue following them. Or possibly researching the person’s physical location. Hacking: Hacking into an account or device to discover secrets, or make threats. Tracking: An abuser might track the social media use of their partner or child to prevent them from making outside friends. They may even install spy software on their victim’s phone. Death threats / rape threats Etc.

This small percentage of people doing most of the work in some areas is not a new phenomenon. In many aspects of our lives, some tasks have been done by a small group of people with specialization or resources. Their work is then shared with others. This goes back many thousands of years with activities such as collecting obsidian and making jewelry, to more modern activities like writing books, building cars, reporting on news, and making movies.

There have been many efforts to use computers to replicate the experience of communicating with someone in person, through things like video chats, or even telepresence robots]. But there are ways that attempts to recreate in-person interactions inevitably fall short and don’t feel the same. Instead though, we can look at different characteristics that computer systems can provide, and find places where computer-based communication works better, and is Beyond Being There (pdf here). Some of the different characteristics that means of communication can have include (but are not

In the contexts of social media and public debate, moderation has a meaning that is about creating limits and boundaries about what is posted to keep things working well. But this meaning of “moderation” grew out of a wider, more generic concept of moderation. You might remember seeing moderation coming up in lists of virtues in virtue ethics, back in Chapter 2. So what does moderation (the social practice of limiting what is posted) have to do with moderation (the abstract ethical quality)?

In order to make social media sites usable and interesting to users, they may ban different types of content such as advertisements, disinformation, or off-topic posts. Almost all social media sites (even the ones that claim “free speech”) block spam, mass-produced unsolicited messages, generally advertisements, scams, or trolling.

The seeking out of bad news, or trying to get news even though it might be bad, has existed as long as people have kept watch to see if a family member will return home safely. But of course, new mediums can provide more information to sift through and more quickly, such as with the advent of the 24-hour news cycle in the 1990s, or, now social media.

The seeking out of bad news, or trying to get news even though it might be bad, has existed as long as people have kept watch to see if a family member will return home safely. But of course, new mediums can provide more information to sift through and more quickly, such as with the advent of the 24-hour news cycle in the 1990s, or, now social media.

The seeking out of bad news, or trying to get news even though it might be bad, has existed as long as people have kept watch to see if a family member will return home safely. But of course, new mediums can provide more information to sift through and more quickly, such as with the advent of the 24-hour news cycle in the 1990s, or, now social media.

The seeking out of bad news, or trying to get news even though it might be bad, has existed as long as people have kept watch to see if a family member will return home safely. But of course, new mediums can provide more information to sift through and more quickly, such as with the advent of the 24-hour news cycle in the 1990s, or, now social media.

Many have anecdotal experiences with their own mental health and those they talk to. For example, cosmetic surgeons have seen how photo manipulation on social media has influenced people’s views of their appearance: People historically came to cosmetic surgeons with photos of celebrities whose features they hoped to emulate. Now, they’re coming with edited selfies. They want to bring to life the version of themselves that they curate through apps like FaceTune and Snapchat.

Many have anecdotal experiences with their own mental health and those they talk to. For example, cosmetic surgeons have seen how photo manipulation on social media has influenced people’s views of their appearance: People historically came to cosmetic surgeons with photos of celebrities whose features they hoped to emulate. Now, they’re coming with edited selfies. They want to bring to life the version of themselves that they curate through apps like FaceTune and Snapchat.

We’ll include several examples on this page from the TikTok Duet feature, which allows people to build off the original video by recording a video of themselves to play at the same time next to the original. So for example, This tweet thread of TikTok videos (cross-posted to Twitter) starts with one Tiktok user singing a short parody musical of an argument in a grocery store. The subsequent tweets in the thread build on the prior versions, first where someone adds themselves singing the other half of the argument, then where someone adds themselves singing the part of their child, then where someone adds themselves singing the part of an employee working at the store1:

We’ll include several examples on this page from the TikTok Duet feature, which allows people to build off the original video by recording a video of themselves to play at the same time next to the original. So for example, This tweet thread of TikTok videos (cross-posted to Twitter) starts with one Tiktok user singing a short parody musical of an argument in a grocery store. The subsequent tweets in the thread build on the prior versions, first where someone adds themselves singing the other half of the argument, then where someone adds themselves singing the part of their child, then where someone adds themselves singing the part of an employee working at the store

In the 1976 book The Selfish Gene, evolutionary biologist Richard Dawkins1 said rather than looking at the evolution of organisms, it made even more sense to look at the evolution of the genes of those organisms (sections of DNA that perform some functions and are inherited). For example, if a bee protects its nest by stinging an attacking animal and dying, then it can’t reproduce and it might look like a failure of evolution. But if the gene that told the bee to die protecting the nest was shared by the other bees in the nest, then that one bee dying allows the gene to keep being replicated, so the gene is successful evolutionarily.

In the 1976 book The Selfish Gene, evolutionary biologist Richard Dawkins1 said rather than looking at the evolution of organisms, it made even more sense to look at the evolution of the genes of those organisms (sections of DNA that perform some functions and are inherited). For example, if a bee protects its nest by stinging an attacking animal and dying, then it can’t reproduce and it might look like a failure of evolution. But if the gene that told the bee to die protecting the nest was shared by the other bees in the nest, then that one bee dying allows the gene to keep being replicated, so the gene is successful evolutionarily.

In the 1976 book The Selfish Gene, evolutionary biologist Richard Dawkins1 said rather than looking at the evolution of organisms, it made even more sense to look at the evolution of the genes of those organisms (sections of DNA that perform some functions and are inherited). For example, if a bee protects its nest by stinging an attacking animal and dying, then it can’t reproduce and it might look like a failure of evolution. But if the gene that told the bee to die protecting the nest was shared by the other bees in the nest, then that one bee dying allows the gene to keep being replicated, so the gene is successful evolutionarily.

Individual analysis focuses on the behavior, bias, and responsibility an individual has, while systemic analysis focuses on the how organizations and rules may have their own behaviors, biases, and responsibility that aren’t necessarily connected to what any individual inside intends. For example, there were differences in US criminal sentencing guidelines between crack cocaine vs. powder cocaine in the 90s. The guidelines suggested harsher sentences on the version of cocaine more commonly used by Black people, and lighter sentences on the version of cocaine more commonly used by white people. Therefore, when these guidelines were followed, they had have racially biased (that is, racist) outcomes regardless of intent or bias of the individual judges. (See: https://en.wikipedia.org/wiki/Fair_Sentencing_Act).

When social media platforms show users a series of posts, updates, friend suggestions, ads, or anything really, they have to use some method of determining which things to show users. The method of determining what is shown to users is called a recommendation algorithm, which is an algorithm (a series of steps or rules, such as in a computer program) that recommends posts for users to see, people for users to follow, ads for users to view, or reminders for users.

When social media platforms show users a series of posts, updates, friend suggestions, ads, or anything really, they have to use some method of determining which things to show users. The method of determining what is shown to users is called a recommendation algorithm, which is an algorithm (a series of steps or rules, such as in a computer program) that recommends posts for users to see, people for users to follow, ads for users to view, or reminders for users.

Another way of managing disabilities is assistive technology, which is something that helps a disabled person act as though they were not disabled. In other words, it is something that helps a disabled person become more “normal” (according to whatever a society’s assumptions are). For example:

Some disabilities are visible disabilities that other people can notice by observing the disabled person (e.g., wearing glasses is an indication of a visual disability, or a missing limb might be noticeable). Other disabilities are invisible disabilities that other people cannot notice by observing the disabled person (e.g., chronic fatigue syndrome, contact lenses for a visual disability, or a prosthetic for a missing limb covered by clothing). Sometimes people with invisible disabilities get unfairly accused of “faking” or “making up” their disability (e.g., someone who can walk short distances but needs to use a wheelchair when going long distances).

Some disabilities are visible disabilities that other people can notice by observing the disabled person (e.g., wearing glasses is an indication of a visual disability, or a missing limb might be noticeable). Other disabilities are invisible disabilities that other people cannot notice by observing the disabled person (e.g., chronic fatigue syndrome, contact lenses for a visual disability, or a prosthetic for a missing limb covered by clothing).

So read through the official brochure on the EU’s GDPR privacy law (for this activity ignore any additional details or clarifications made elsewhere in the GDPR, since those weren’t deemed important enough to put on this brochure). Then do the following (preferably on paper or in a blank computer document):

Some governments and laws protect the privacy of individuals (using a Natural Rights ethical framing). These include the European Union’s General Data Protection Regulation (GDPR), which includes a “right to be forgotten”, and the United State’s Supreme Court has at times inferred a constitutional right to privacy.

Datasets can be poisoned unintentionally. For example, many scientists posted online surveys that people can get paid to take. Getting useful results depended on a wide range of people taking them. But when one TikToker’s video about taking them went viral, the surveys got filled out with mostly one narrow demographic, preventing many of the datasets from being used as intended. See more in

One thing to note in the above case of candle reviews and COVID is that just because something appears to be correlated, doesn’t mean that it is connected in the way it looks like. In the above, the correlation might be due mostly to people buying and reviewing candles in the fall, and diseases, like COVID, spreading most during the fall.

One of the traditional pieces of advice for dealing with trolls is “Don’t feed the trolls,” which means that if you don’t respond to trolls, they will get bored and stop trolling. We can see this advice as well in the trolling community’s own “Rules of the Internet”:

Additionally, the inauthentic arguments have long been observed, and were memorably explored by Jean-Paul Sartre as “Bad Faith”. “Bad faith” here means pretending to hold views or feelings, while not actually holding them (this may be intentional, or it may be through self-deception).

Parasocial relationships are when a viewer or follower of a public figure (that is, a celebrity) feel like they know the public figure, and may even feel a sort of friendship with them, but the public figure doesn’t know the viewer at all.

The way we present ourselves to others around us (our behavior, social role, etc.) is called our public persona. We also may change how we behave and speak depending on the situation or who we are around, which is called code-switching.