Rather than roaming a noisy and distraction-laden environment, subjects are thus often seated in front of a computer monitor, focusing their attention on a very deliberately constructed set of stimuli, performing a task for which they may have received special training or instruction. They are, in a sense, passive recipients of stimulation that has been especially designed to elicit information about cognitive algorithms located exclusively in their brains
How do researchers design these studies so that the data is as accurate as possible, will participants act almost the same way as they would out in their everyday environment?