Focus groups lend themselves really well to the addition of gamification. Points can be used as rewards for active participation, providing valuable insights, or asking thought-provoking questions.
risk of being more caught up in a game vs giving feedback?
Knowing where you are during the research activity can provide users with a sense of direction and purpose. This can be done in the form of user journeys or a stepper. Doing so visually and making it easy for users to follow that progress motivates the user to continue and complete the research tasks.
this could be interesting for IA