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    1. rather than addressing these risks, he pressured the procurement division to deliver unrealistic savings targets

      This shows how management is pressured to meet targets and can encourage certain behavior

    2. Kraft failed to design and maintain effective internal accounting controls for its procurement division.

      This shows the importance of controls. Kraft’s failure allowed improper accounting practices to continue for years.

    3. The accounting improprieties resulted in Kraft reporting inflated adjusted

      This shows and explains what we've learned about earnings management and ethical financial reporting. Companies love to manipulate for their benefits