Alex Norcia. Brand Twitter Is Absurd, and It Will Only Get Worse. Vice, February 2019. URL: https://www.vice.com/en/article/pangw8/brand-twitter-is-absurd-and-it-will-only-get-worse (visited on 2023-11-24).
Brand twitter is a quite ridiculous part of marketing where a lot of accounts that are meant to advertise a certain company/product try to interact with others on the platform. There are many examples of this on the internet where certain brands would either poke fun of one another or post a strangely specific/realistic scenario that the brand itself could not experience. It was popularized around 2018 since it is a way to make the brand seem more human but it has made some people upset. Some believe that it is a cheap cash grab and seems like brands are trying too hard to be relatable while others think it’s just a fun way thing to come across online.