This passage is an uneasy relationship between digital scholarship and capitalist infrastructures hosting it. My Silk Road GIS project participates in this ecosystem the instant that it goes online: each map view, zoom, and download turns into data that platforms can harvest for profit. In that sense, even well-intentioned digital research is complicit in the attention economy. Yet this awareness also opens a path to critical resistance. I redirect the engagements toward education rather than monetization by first prioritizing open-access hosting; second, sharing metadata through academic repositories rather than commercial clouds; and third, marking my visualizations for their interpretive and not entertainment value. The Silk Road GIS thus becomes both a case study and a critique of how digital archaeology operates within and can ethically challenge the systems which commodify knowledge.