So, looking back at Meta’s goal (getting the most users possible to use Meta, and only Meta for social media), let’s look at some obstacles and how Meta tries to overcome these obstacles: Obstacle: Users don’t want ads on Facebook Solution: No ads until Facebook has attracted enough users (network power) so that users won’t leave when ads are introduced (Facebook introduced ads in 2007) Obstacle: People speak different languages Solution: Increase language support of Facebook so more people can use the site Obstacle: Not everyone has the internet Solution: Give them free internet [s45], but push them to Facebook while doing so (called Free Basic [s46]) Obstacle: A competing company social media company has a user base (e.g., Instagram, Snapchat [s47]) Solution: Try to purchase the company, or copy their features
in my opinion, in order to solve these obstacles, the company need to have a lot of money. Im also curious about how the first obstacle and its solution would work because why do people not leave when the ads are introduced since they didn't want it. How do creator make users so obsessed with their website.