Social Identity Theory StagesSocial Identity Theory StagesTajfel and Turner (1979) proposed that there are three mental processes involved in evaluating others as “us” or “them” (i.e. “in-group” and “out-group”. These take place in a particular order.CategorizationThe first is categorization. We categorize objects in order to understand them and identify them. In a very similar way we categorize people (including ourselves) in order to understand the social environment. We use social categories like black, white, Australian, Christian, Muslim, student, and bus driver because they are useful. var _____WB$wombat$assign$function_____ = function(name) {return (self._wb_wombat && self._wb_wombat.local_init && self._wb_wombat.local_init(name)) || self[name]; }; if (!self.__WB_pmw) { self.__WB_pmw = function(obj) { this.__WB_source = obj; return this; } } { let window = _____WB$wombat$assign$function_____("window"); let self = _____WB$wombat$assign$function_____("self"); let document = _____WB$wombat$assign$function_____("document"); let location = _____WB$wombat$assign$function_____("location"); let top = _____WB$wombat$assign$function_____("top"); let parent = _____WB$wombat$assign$function_____("parent"); let frames = _____WB$wombat$assign$function_____("frames"); let opener = _____WB$wombat$assign$function_____("opener"); {if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-simplypsychology_org-banner-1-0')}; }}If we can assign people to a category then that tells us things about those people, and as we saw with the bus driver example, we couldn't function in a normal manner without using these categories; i.e. in the context of the bus. Similarly, we find out things about ourselves by knowing what categories we belong to. We define appropriate behavior by reference to the norms of groups we belong to, but you can only do this if you can tell who belongs to your group. An individual can belong to many different groups.Social IdentificationIn the second stage, social identification, we adopt the identity of the group we have categorized ourselves as belonging to.If for example you have categorized yourself as a student, the chances are you will adopt the identity of a student and begin to act in the ways you believe students act (and conform to the norms of the group).There will be an emotional significance to your identification with a group, and your self-esteem will become bound up with group membership.Social ComparisonThe final stage is social comparison. Once we have categorized ourselves as part of a group and have identified with that group we then tend to compare that group with other groups. If our self-esteem is to be maintained our group needs to compare favorably with other groups.This is critical to understanding prejudice, because once two groups identify themselves as rivals, they are forced to compete in order for the members to maintain their self-esteem.Competition and hostility between groups is thus not only a matter of competing for resources (like in Sherif’s Robbers Cave) like jobs but also the result of competing identities.
Social Identity Theory applied to sports fans is a dangerous mix when you have fans in the thousands in person, or millions online, and pit them against one another or members of opposing teams.