I find this to be similar to the thrift pop ups when the weather is nice during the fall semester outside of Ellis. Similar to the farmers selling tomatoes, the clothing pop up owners may decide to raise the prices higher if the weather is nice because they know that more people will see them and more people will be willing to pay a higher price. Whereas vice versa, if the weather is not nice they will not expect many people to come and will lower the price in hopes of making more sells to less people.

This reminds me of what my business law teacher was discussing in class yesterday. During covid there were many less sales with restaurants so even though restaurants had signed contracts with food suppliers far in advance, when they would come to deliver ingredients and the restaurant owners said they didn't want to pay for them because they still had more in stock that wasn't sold, the delivery people said well that's too bad you still need to pay for them because your signed a contract saying that you would and if you don't then that's a breach of contract. In this case relating to the annotation, they had to learn what covid was going to be like in the short run when they signed contracts to have food delivered throughout the year. "in the short run, but through the market, these mistakes eventually correct themselves"

This make me think of Chipotle. If their prices increase I can easily resort to qdoba or cook my own mexican food at home for cheaper. This principle is the same, where I am a consumer substituting away from the good in question (Chipotle). It shows how markets with multiple substitutes often have more elastic demand where consumers like myself have the ability to switch away to different substitutes.