I feel the writer used the words 'giving strength' because they used the word 'empower' in the previous sentence. Often we think of weak/weakness as the opposite of strong/strength, so maybe that is why the writer used that word here. I feel however that the word 'weakest' is not an effective word choice.

Many homeless are not weak. They survive in the elements day after day. Many poor are not weak. They work hard to make what little they have. Many immigrants are not weak. They are brave to come to a new land in hopes for a better future. Many refugees survived terrible things in their land before coming here. None of these seem weak to me. I would use the word vulnerable, or marginalized.

While the sentence prior to this is clear about their purpose, this sentence is muddled and confusing. I think the writer was trying to describe how they empower people (as mentioned in the first sentence) but through poor organization and word choice (see previous annotation) the paragraph was hard to read.

It could be omitted altogether, or worded more clearly, for example, 'By serving with love, CCS helps strengthen and give hope to those in our community who are vulnerable, regardless of race...

Tactic: Why do they include the word lovingly?

Further down the page we see that they are sponsored by the Catholic church, who uphold love as a gospel value. This is likely a common value in all religions and the writer by including it helps establish common motivation and purpose among the volunteers and donors, who believe in loving others, and their organization.

This text establishes credibility for CCS and states their goals for themselves.

What does it mean to be sponsored by the Catholic Diocese? The five bullet points are assumed to be standards that the church and this organization have in common.

By formatting the sentences with bullets and single spaced the reader recognizes a shift from the emotional writing above, to a more business-like manner here.

It portrays them being financially responsible (for donors) and being community minded (for volunteers).

Detailed information about these points can be found within their website, but because of the need to be brief, they aren't included here.

If the purpose of this text is to help us understand CCS mission, this should be at the top.

It almost feel like an afterthought placed where it is.

Strategically, this sentence follows up the services they offer and makes you feel of the significance of their contribution in society. People want to help organization that make a difference.

'Because we see a need' seems like a true portrayal especially after just reading the different types of people they help.

Saying "we are a voice for social change" is a big statement and should be followed up with how they do this, or evidence such as a link to newspaper articles or news stories about their organization, etc.<br>

Definition: Social change refers to any significant change over time in behavior patterns and cultural values and norms. These changes yield profound social consequences.

This sentence and the four lines before are all indented and all written in the same style. The first four lines address certain groups of people with needs so initially it felt out of place to have volunteers in this same list.

Yet, I think the writer added volunteers to the list to point out the need people have to contribute to the community they live in. For those who have a desire to serve this sentence extends an invitation to serve with their organization. To those who aren't thinking about serving this sentence gently reminds them of the importance of service.

It is interesting how they present the opportunity to volunteer. They do not speak of their need for volunteers, but rather volunteering is portrayed as an opportunity to serve that they are giving to people.

CCS relies heavily on volunteers. From 2015-2016 they had more than 70, 000 hours of service volunteered and served over 280,000 meals.

Though brief, this part of the program overview does a good job of stating the goal or aim of CCS with each type of client. It also works effectively on an emotional level.

The inspiring and optimistic style that these are written in reminds me of the beatitudes in the bible. 'Blessed are they that mourn for they shall be comforted.' They begin with a type of person (the meek, pure in heart, etc.l) and then are followed up with a brief outcome (they shall inherit the earth, see God, etc.). In this text the poor will find help and hope, the refugee will be safe, the immigrant accepted, etc.

By using this writing style the writer takes the readers thoughts away from the large and messy issues surrounding each of these topics and makes them think and feel of the person, the "one", as Christ did. Being tied to a church I can see why they took this approach.

Recent immigration news.

Recent refugee news.

https://operationriogrande.utah.gov

Including the year gives credibility to CCS and makes the reader feel they are experienced in what they do. They have been in operation for 73 years.

Stating this may also lead readers to believe that that since they've been a part of the many changes that have occurred over that time that they are prepared for the changes that will occur in the future.

They do more than homeless services at CCS but I think these numbers are interesting, and show that they are a long-established organization in Utah. The Road Home has been in operation for 94 years.) The Rescue Mission of Salt Lake has been in operation for 45 years. The Salt Lake City Mission has been in operation for 24 years.

In todays world your organization needs to have a website. The primary audience considered for this webpage is likely people who have questions about or interest in CCS. I feel like the writer's purpose is to explain what CCS does and to make an emotional impact on the reader with hopes of having them volunteer and/or donate.

This is partly because of the main web page that you see before getting to this text. It mentions donating twice, volunteering twice, and advocating. [https://ccsutah.org/]. The volunteer and donate tabs are quite noticeable at the top of this webpage, as well.

Also, in similar organizations, like the United Way and Catholic Charities USA (affiliates who have links at the bottom of the webpage), there is a 'get help' or 'find help' tab on the top of the page for people needing their services. That is missing on this site.

Context: This is the 'about' page on their website. It needs to be brief while covering who they are and the many services they offer.

See: Five Ways to effective web writing.

The writer does a good job of putting the important information at the top so even if you only read a little bit you get a glimpse of who they are and what they do.

What is the purpose of including this timeline? It is too lengthy to reach the audience.

There are a few services listed in the timeline that are not mentioned in this text: Elderly outreach, Northern Utah location/food bank, Marillac House for women and children, and AIDS care. Do they still have these things?

This section would be better with the brief history and a link to the timeline. The space saved could be used to give more information about their services as discussed in an annotation above.

A non catholic reader will probably have no clue what Catholic Social Teaching is.

It is a beautiful concept that "teaches us about human dignity, calls us to right relationship with God, ourselves and others, invites us to community and solidarity, and sends us on mission to help transform our communities, neighborhoods and world.” (Catholic Diocese of SL Website.)

Since CCS is named after, and sponsored by, the Catholic church it would not seem unusual to have a link here for further explanation.

The writer is missing out on a chance to use this site as a missionary tool for the church, if they are interested in that.

The writer has covered each area where they offer services, and their goals, but not the work they do to reach those goals. They are requiring readers click the link below to learn more.

While maintaining briefness they could have each sentence followed by brief explanation about the actual work they do, and then a link to that specific section of their website right after that.

For example, under the section about the poor, hungry and homeless they could write how they give help and hope:

From the website: "CCS serves 1,000 meals a day to Utahns in need. Our facility provides the only regular mid-day and evening meal service in Salt Lake County."

Followed by a link to the webpage for St. Vincent De Paul Dining Hall.

Readers would now know that they serve lunch and dinner to people in need, as well as how many meals are served a day. A donor or volunteer would immediately see the need for their contribution.

A statement like this is important, especially with an organization that has ties to a specific entity. By stating this they acknowledge that they don't just serve their own believers. They serve everyone in the community.

By including 'personal circumstance' they are acknowledging that they help those whose problems came through none of their own doing as well as those who have brought their problems on through their own actions.

This clearly states their organization's purpose.

It alludes to how they help. By using the words 'empowering people' readers feel like CCS is invested in the person, giving them the training, knowledge, and confidence they need to take care of themselves.

It states who they help: those in need in our own community.

It states their goal. The word 'reach' helps readers feel of the involved process that it is to becoming self sufficient, and that it doesn't happen immediately. Much like you train to strengthen your body to run a marathon, you work and train to become self sufficient.

I feel the strategy here is to make readers, potential Greenpeace members, want to join in their cause. They want readers to feel like their unique perspective and experiences are welcome and needed in this organization. They want people to join who have opinions and will actively engage by sharing their ideas as well as learn from others.

I think this statement asserts the organizations position as an independent entity in what they will advocate for. While they may work with other groups, they will not be tethered to any person or group, financially or through loyalty. They have their own agenda. This may make their work and causes seem more rooted and less driven about by politics.

While this speaks of the activists bravery, and may rally to action the fearless, it may also be intimidating, or even off-putting, to others who equate the words 'peaceful and non-violent' with 'safe'.