Monroe’s Motivated Sequence is a five-step organization pattern that attempts to persuade an audience by making a topic relevant, using positive and/or negative motivation, and including a call to action. The five steps are (1) attention, (2) need, (3) satisfaction, (4) visualization, and (5) action (Monroe & Ehninger, 1964).
It is really interesting to me that there can be a formula for convincing people to get off their butts and do something. It feels like such an abstract idea to me, if you're trying to convince someone you're trying to reach them emotionally, internally. The idea that there's a "five-easy-steps" way of organizing your thoughts to help you convince people to do something is a strange concept to me, but I'm going to think about it a lot as i work on this speech