I find this so fascinating. I feel like entrepreneurs are always just extremely creative or athletic. For example, the owner of Adidas was a huge sports fan that he even made a shoe brand for athletes. It's cool to see how his love for a sport translated into something bigger like owning a business. I had no idea an ice cream company had so much depth to it.

I believe those with creativity are more open to the world because of their curiosity and eagerness to see the beauty in everything. It's important in the business world because you're able to see through a different lens, and see meaning that a lot of people tend to overlook. That's why creativity correlates to more innovation and that increases your incentive to have a successful business.