The future beckons, but we’re only partway through inventing it. We can see the outlines of a new art form, but its grammar is as tenuous and elusive as the grammar of cinema a century ago.
With the future we will see a new art form be created but it is still changing and figuring out its true definition.
We stand now at the intersection of lure and blur
This phrase suggests the complex and ever changing narratives and interactions that we have today.
But how is the author supposed to accommodate them? What if the audience runs away with the story? And how do we handle the blur — not just between fiction and fact, but between author and audience, entertainment and advertising, story and game? A lot of smart people — in film, in television, in videogames, in advertising, in technology, even in neuroscience — are trying to sort these questions out. The Art of Immersion is their story.
This passage discusses issues with modern storytelling and how difficult it can be with audience interaction since new boundaries and changing narrative.
We know this much: People want to be immersed. They want to get involved in a story, to carve out a role for themselves, to make it their own.
This statement wants you to highlight how people want meaningful engagement in their stories since the author wants people to make a personal connection with it so that it is not forgettable.