The goal of the interviewswas to capture sufficient data to develop a comprehensiveunderstanding of the impact of AI on firms’ sensing, seiz-ing, and transforming capabilities (Patton 2002).
The information that the study provided about the procedure about conducting interviews was very concise. I feel as without the fully explanation of how they conducted the interviews it can be confusing when analyzing the data provided because we do not know how it was originally found. With the confusion occurring it can lead to more problems down the road for the study and it can skew its validity and results.