6 Matching Annotations
- Feb 2019
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Having the expertise and context of the entire team in the room – the product designer, product manager and the engineers – means the plans are holistic and viable rather than limited to the lens of one of the roles
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This method allows us to learn before shipping and make sure that we can be more responsible with the design decisions we make
Fail fast, fail often?
This feels much more sustainable without becoming laborious.
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The matrix reduces the role of bias while giving space for other findings to emerge
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Focusses on what the user does, not what they say or think
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User research is about reducing uncertainty in the design process
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insidegovuk.blog.gov.uk insidegovuk.blog.gov.uk
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Another way of thinking about a good metric is to define a bad one. Bad metrics include those that are:
A really nice list to check your metrics against
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