They tagged the posts #BOO and linked to a website that sold a product called Black Oxygen Organics.
This reminds me of the required social media posts that LuLaRoe representatives had to make in order to show off their products. They would post pictures of themselves, their children, the nice cars that they were able to buy, and parties that they hosted, promoting an "affluent" and glamorized lifestyle that they would attribute to their work with LuLaRoe. I highly recommend the Amazon Prime documentary "LuLaRich" for anyone who is interested in examining misinformation in MLMs.