San Francisco had long been the major business and financialcapital of the Western states, but it had been challenged sinceWorld War I1 by Los Angeles and, in the mid-1950's, was barelyholding its own against explosive growth in Southern California.Probably as fundamental a motivation as any behind BART wasthe desire to keep "The City" as attractive to corporate headquar-ters, financial institutions, and upper-middle-class residents as ittraditionally had been. Of course, those with personal economicinterests in the central district were especially keen to promoteBART
BART was heavily promoted to keep SF