Another example of authenticity we can consider is the authenticity (or fake authenticity) of corporate brand accounts. In the late 2010s, a number of corporate brand Twitter accounts started breaking away from normal, safe and boring corporate topics and began interacting with each other playfully [f44], or addressing real and serious human concerns.

Many users were upset that what they had been watching wasn’t authentic. That is, users believed the channel was presenting itself as true events about a real girl, and it wasn’t that at all. Though, even after users discovered it was fictional, the channel continued to grow in popularity

Many types of data on social media platforms are organized as lists, such as lists of friends or followers lists of posts lists of photos in a post lists of people who liked a post etc.

In the mid-1990s, some internet users started manually adding regular updates to the top of their personal websites (leaving the old posts below), using their sites as an online diary, or a (web) log of their thoughts. In 1998/1999, several web platforms were launched to make it easy for people to make and run blogs (e.g., LiveJournal and Blogger.com). With these blog hosting sites, it was much simpler to type up and publish a new blog entry, and others visiting your blog could subscribe to get updates whenever you posted a new post, and they could leave a comment on any of the posts.

We’ve now looked at how different ways of storing data and putting constraints on data can make social media systems work better for some people than others, and we’ve looked at how this data also informs decision-making and who is taken into account in ethics analyses. Given all that can be at stake in making decisions on how data will be stored and constrained, choose one type of data a social media site might collect (e.g., name, age, location, gender, posts you liked, etc.), and then choose two different ethics frameworks and consider what each framework would mean for someone choosing how that data will be stored and constrained

The date of the tweet: Feb 10, 2020 The text of the tweet: “This is Woods. He’s here to help with the dishes. Specifically, the pre-rinse, where he licks every item he can. 12/10” The photos in the tweet: Three photos of a puppy on a dishwasher The number of replies: 1,533 The number of retweets: 26.2K The number of likes: 197.8K

Bay found that 50.9% of people tweeting negatively about “The Last Jedi” were “politically motivated or not even human,” with a number of these users appearing to be Russian trolls. The overall backlash against the film wasn’t even that great, with only 21.9% of tweets analyzed about the movie being negative in the first place.

On the other hand, some bots are made with the intention of harming, countering, or deceiving others. For example, people use bots to spam advertisements at people. You can use bots as a way of buying fake followers [c8], or making fake crowds that appear to support a cause (called Astroturfing [c9]). As one example, in 2016, Rian Johnson, who was in the middle of directing Star Wars: The Last Jedi, got bombarded by tweets that all originated in Russia (likely making at least some use of bots).

This means that media, which includes painting, movies, books, speech, songs, dance, etc., all communicates in some way, and thus are social. And every social thing humans do is done through various mediums. So, for example, a war is enacted through the mediums of speech (e.g., threats, treaties, battle plans), coordinated movements, clothing (uniforms), and, of course, the mediums of weapons and violence.