But as more readers find stories via social networks like Facebook rather than individual sites’ homepages, it’s growing harder for those publishers to reach audiences directly.
How about creating an social media account (Facebook and Twitter) to reach audiences a lot easier? Publishers can summarize their book in the newsfeed (I think Twitter has limited word counts, probably 300?) and make a link to their site for readers who would like to find out more. I think appealing their name in social media will help them to showcase their book easily.