I found this sentence from the excerpt to be quite informative on how Columbus saw the natives of americas. He talked about wanting to be "great friends". But in my mind he means that they are simply easily people to use in his idea of furthering European powers. It also seems that the tone of force and love may cause different forms of his ideas to be on display. That being how he deals with them what happens to those who conform to christianity and those who do not want to. It's easy to see that Columbus saw the natives as less than because they didn't know the value of them items he shared with them. I think this statement was the start of furthering the notion of those who are not from Europe to be less than and in capable of being on the same level as Europeans. Simply because the natives put higher value in other things than the Europeans do.