The solution was for Fraser and his team to question every facet of their business
I have a personal belief that the answers to most questions are about 1 or 2 more "but why's" from finding a unique solution. This made me curious to see what other innovations could be uncovered if we just asked "why is it that way" to entrenced problems.
Consider each bad idea with the thought that at least some aspect of it has value
I had a very similar activity in my summer courses called the "worst business pitch competition" and we tasked the students with who could come up with the worst idea that made some sense. This is useful as something to remember for the next time I conduct this task as I realized you need to pull the ideas back to reality for any use to be gained from them.
Set a timer for five minutes and ask each participant to fill six to eight
The crazy eights activity seems useful, but I am would also go one step further and have the participants act in small teams, but while also avoiding co mingeling between teams. I think that ideas will come out in a "flow" that can chage direction based on things the participants may not even precieve. Seperating the teams would stop anyone person from influencing one another, even if it is accidental.
Eliminate constraints
I was curious about how removing constraints affects the outcome of creativity. I have often heard that ilimitations breed creativity. When would it be most appropirate to use each method?