On a side note, there are two types of automated bidding tools from Google. One is called just “automated,” and the other is called “smart.” The key difference is that smart bidding can set different bids for every auction, thereby taking the real-time QS factor into consideration and setting “smarter” bids that are more likely to match the advertiser’s target.

Other automated extensions in Google Ads include: Dynamic callouts. Dynamic structured snippets. Dynamic sitelink extensions. Automated call extensions. Automated message extensions. Automated location extensions.

App ExtensionsApp extensions allow you to include a link to your mobile or tablet app in your ad.

There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance.

Be sure you’re eligible for inclusion in the Google My Business index; you must have a physical address, even if it’s your home address, and you must serve customers face-to-face, either at your location (like a retail store) or at theirs (like a plumber)