On a side note, there are two types of automated bidding tools from Google. One is called just “automated,” and the other is called “smart.” The key difference is that smart bidding can set different bids for every auction, thereby taking the real-time QS factor into consideration and setting “smarter” bids that are more likely to match the advertiser’s target.
Does "smart" bidding calculate QS any differently than Renkbrain or at least have defined variables?
Other automated extensions in Google Ads include: Dynamic callouts. Dynamic structured snippets. Dynamic sitelink extensions. Automated call extensions. Automated message extensions. Automated location extensions.
How much content can be dynamically driven? Can an entire catalog of 1000's of products be on a dynamic feed that responds to external market cues and valuation?
App ExtensionsApp extensions allow you to include a link to your mobile or tablet app in your ad.
Can an app extension be used to target specific content on Spotify or another music/audio application?
There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance.
Will the crawlers lower the relevance of an H6 tag on my page compared to an H1 tag on someone else's page?
Be sure you’re eligible for inclusion in the Google My Business index; you must have a physical address, even if it’s your home address, and you must serve customers face-to-face, either at your location (like a retail store) or at theirs (like a plumber)
Does a physical address limit the reach of "local" business?