To customers, employees, shareholders, and upper management, we are here to ensureyour experience with us is positive and that you leave our website or store with all yourquestions answered or confident in your purchase. We understand it can be difficult to buy aproduct from a new company, which is why our employees are experts in selling, manufacturing,and delivering our products. This ethics statement reflects our unwavering commitment toprovide our customers with a positive experience. We hold our employees and higher-ups tothese standards in all aspects, whether or not they are directly working with a customer. Ourethics statement is published on our website as a PDF, which makes it extremely accessible. Inour physical store, we also have printed versions of our ethics statement for anyone to view ortake one with them. By acting upon the highest ethical standards, we want to build strongrelationships, create sustainable value, and make a positive impact on our customers,communities, and the environment.Sincerely,
Link your ethics to your plans to grow the business sustainably--this allows you to both articulate your values and end with a hopeful note about the future. It's a good move that helps both describe and promote your vision.