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  1. Jun 2019
    1. Similar to the way you can group usability testing methods, there are also a number of ways to segment qualitative methods. A popular and helpful categorization separate qualitative methods into five groups: ethnography, narrative, phenomenological, grounded theory, and case study. John Creswell outlines these five methods in Qualitative Inquiry and Research Design.

      I think we should start to learn more about each of these methods and incorporate these methodologies into our strategic activities.