Great job giving a description of the survey and what it's for. This gives the taker some context. It is, however, a very text-dense block. If possible, use some line breaks to make it easier.

Really great key learnings from this project. You did a wonderful job meeting and adapting to challenges.

This isn't really clear. You should introduce the KDF first and then you can tell us where it is located so that we have context about what it actually is.

From your case study, I can only see one friction point in your design. Try to speak more fully about the issues so that we understand the depth of testing you undertook and how it affected your design process.

That's a big jump! Amazing how those little details can make such big changes! You guys really did have so many learning moments in this project.

Bold the most important parts. Rearrange the sentence to: Direct success went up to 88.3% from 64.2% This way, you have the most relevant info grouped together and it is easy to bold it as one unit.

Remember to Draw our attention to that screen with a vibrant colored circle. This helps us quickly scan and identify your reference.

In case we didn't leave this comment on your feedback doc from this project: You want to avoid center-aligning a block of text. Because it creates imbalanced sentence lengths, it is harder for the eye to read. Also, you. should always try to avoid having a "hanging" word like you have here with design. --> The exception would be when you are trying to draw attention specifically to that word.

I know this is a JTBD, but you need to guide the reader by introducing it. While it is a sentence, JTBD are still UX artifacts/tools.

Nice!

would

During our ideation, the initial ideas we came up with seemed obvious.

we'd (we had)

The past tense of has is had. Have is a current state. --> I have/ he has --> I/he/we had

our user's current experience.

Creating a User

Great insight!!! Excellent work telling us what you learned at each stage!

try: the steps our users currently took to achieve their goals.

This is a rally good insight. It feels separate from the rest of the because of the shift in tense from past to present.

You might want to rearrange this a little. You could try: putting this sentence after the first sentence in the paragraph, then introducing Christine.

was

had

Yes! Absolutely! Great learning, Vlada.

Great! This shows that you van adapt and pivot as needed in your process!

Great insight!

At first,

Reading on a little bit it looks like you are setting up for a story. By putting "First," you set yourself up for sequential storytelling which would require yo to have a "Second," and so on.

of the

This blocking makes it seem like these are all the same quote. I would put some space in between.

And remember to bold the most important parts.

We conducted 5 interviews to gather qualitative data about the habits of users that order groceries online.

where Istanbul Market would retain its specialty nature while becoming more innovative.

Touch on the data that you used to determine your axes.

market as compared

in

try: gave us the data we needed to create

This phraseology is misleading although it is technically not inaccurate. It helps with identifying design opportunities and shows what you need to be competitive in your market.

in

Dive a little deeper into why you chose this business. You may want to start with a full review of the brief then an overview of the decision making process you undertook with your team that led to picking Istanbul Market.

This is still one of the most surprising and powerful stats I have seen in a long time. I would make it more powerful by bolding the most important parts of this statement.

I would also make a header that says The Client and put your client description there followed by this powerful statistic.

Instead of just saying we, say my team. This gives you the opportunity to tag your partner(s) and give an over view of the project.

I recommend beginning case studies with a description of the project, your roles, and the timeline.

Project: E-commerce (Insert DEVICE here) Website Concept Roles: UX/UI Designer Timeline: 2 Week Sprint

So this is a tricky one. Generally, we shouldn't ask users to ideate for us or select from a list of features as this creates a bias.

These, again, are assumptive.

And for questions like these, you may want to utilize checkboxes so that users can select multiple preferred features (this will give you a fuller picture of their mental model).

This assumes that your user actively utilizes Waze. Try instead to leverage off the previous questions about the preferred navigation apps by asking what they like the most about the apps that they actively use.

Alternatively, you can focus more directly on Waze in your questions and use the previous question to find out what they use in conjunction with Waze and why. --> This will be the best approach given the project timeline.

Remember that the first question in a survey should be a screener. For this one, you may try: How often do you use navigation applications (such as X or X) to help you plan your route?

This works as a habit question and a screener. From here, it makes sense to ask them about their preferred application.