There is less known and perhaps less to know about the independent companies' advertising. Independents' appeals seem much like those of the Bell System, stressing business, emergencies, and practicality, except perhaps for showing an earlier sensitivity to sociability among their rural clientele.31
I don't know which method I 100% would have preferred had I been alive during this time. For me now, I use my phone mostly for social and business opportunities. I would have liked a combination of advertisements targeting sociability and business uses for the phone.