The key here is that this propaganda is very emotionally charged and uses language like "the end of times", "threatens civilization", "evil", "demonic", etc because these are concepts that evoke major emotional responses and create fear. If they said "women will have equal treatment and respect", that wouldn't be as scary as saying that feminism has contributed to the downfall of society and caused every problem in the world, and millions of babies are being murdered every year. Trump even had a speech maybe two years ago where he made a derogatory comment about trans people, the audience erupted in applause and he made a remark like "all I have to do is say transgender and everyone goes crazy". People in power know they can emotionally manipulate people by using their fears against them. And we live in a patriarchal society that cultivates fear of the "others" of society (marginalized people). So when you put those together, it is a pretty detrimental combination.

Far right-wing people owning multi-billion dollar AI and tech companies have coincided with huge bot problems on social media. Twitter, facebook, instagram, etc are complicit in propaganda bot accounts taking over and engaging in targeted harassment of women, 2SLGBTQ+ people, racialized people, etc. There are now bots programmed just to argue with people on specific hashtags. I saw a video recently where someone just said random words, and put hashtags #LindsayClancy #feminist and even though she didn't actually say anything about that, swarms of bots came in with comments arguing about the case and insulting her, because they are programmed to have certain reactions to certain content. Now, whenever I am online, I try not to allow comments to affect my mood, since they're not real people and don't actually represent how the majority of people feel.

This is something I have noticed as well. The same people who call feminists feminazis, and think a woman's place is in the kitchen will say their issue with trans women or immigrants is that they are attacking women. However, when women speak out on actual assaults, they are told they're lying and delegitimized. These people only "care" about women when it is convenient for their agenda. As mentioned below, it's similar to how people want to force women to give birth under the guise of "caring about children" but then when children are born into poverty, there is no support or care for that child from those people.

This is also a very white Western/Eurocentric view on family. So many different cultures have different ideas on family (polygamy, multi-generation homes, children being raised by whole village, etc). How can one family structure be defined as natural, when it is not universal, and takes an enormous amount of propaganda to get people to participate in it?