Kimberly Clarke October 11, 2021 INT 850 Dr. Stuke Literature Review

Anil K. Gupta, Vijay Govindarajan, & Peter Roche. (2001). Converting Global Presence into Global Competitive Advantage [and Executive Commentary]. The Academy of Management Executive (1993-2005), 15(2), 45–58.

This article says to achieve global competitive advantage a brand needs optimal architecture, world class competencies, frictionless coordination between similar activities. It questions if a company can produce in a low-cost country and achieve world class quality levels. It also argues that optimizing location for every step of production can reduce cost and risk and enhance performance.

Chiang, J., & Chathoth, P. (2013). International Expansion Strategy of Foodservice Firms: An Exploratory Study. Journal of Hospitality Marketing & Management, 22(2), 204–228. https://doi-org.ezproxy.snhu.edu/10.1080/19368623.2013.737744

This article focuses on firms in the food service industry. It states that the distance between two countries consist of cultural, administrative, geographic and economic. It talks about a multi domestic strategy as incorporating global strategy levers and find a balance between over globalizing and under globalizing.

Farinha, L., Nunes, S., Ferreira, J. J., & Fernandes, A. (2018). Understanding the foundations of global competitive advantage of nations. Competitiveness Review, 28(5), 503–517. https://doi-org.ezproxy.snhu.edu/10.1108/CR-10-2016-0063

Hongsik John Cheon, Chang-Hoan Cho, & Sutherland, J. (2007). A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies. Journal of International Consumer Marketing, 19(4), 109–147. https://doi-org.ezproxy.snhu.edu/10.1300/J046v19n04_06

This article talks about the 4 Ps of marketing, target market, market positioning, environmental factors and organizational factors. It looks at if product strategy is easier to market internationally. Innes, B. G., Kerr, W. A., & Hobbs, J. E. (2010). A private-public strategy for International Marketing Through Collective Brands: Canada brand foods. Journal of International Food & Agribusiness Marketing, 23(1), 72–87. https://doi.org/10.1080/08974438.2011.534042 This article talks about brand image and country image through a public private partnership. Public private partnerships are usually helpful because they allow funding and access the best of both sides. It says in order for a brand to market internationally they must have robust and unique characteristics.<br> Kedia, B. L., Nordtvedt, R., & Perez, L. M. (2002). International business strategies, decision-making theories, and leadership styles: An integrated framework.Competitiveness Review, 12(1), 38-52. doi:http://dx.doi.org/10.1108/eb046433

This article looks at mode of entry, international collaboration, and global integration vs. local responsiveness. It also examines decision-making with regards to bounded rationality and speed. It compares management scientists has been that of leadership and its influence on organizational performance.

Milanesi, M., Gigliotti, M., & Runfola, A. (2020). The international marketing strategy of Luxury Food Smes: The case of truffle. Journal of Food Products Marketing, 26(9), 600–618. https://doi.org/10.1080/10454446.2020.1854916 This article looks at entry modes and international marketing mix in foreign markets and market selection. It comes up with a five-pillar approach of strategy for luxury food SMEs. These are events, market selection, exercising control over distribution channels, creating product awareness and the global image of the product based on making it globally exclusive. Phan, Q. P. T., Pham, N. T., & Nguyen, L. H. L. (2020). How to Drive Brand Engagement and Ewom Intention in Social Commerce: A Competitive Strategy for the Emerging Market. Journal of Competitiveness, 3, 136–155. https://doi-org.ezproxy.snhu.edu/10.7441/joc.2020.03.08 This article discusses how companies engage with their brand and customers as a competitive advantage. This leads to trust and the role of communication with the brand. It focuses on generation Y and the importance of trust with them.

Ramarapu, N. K., & Lado, A. A. (1995). Linking information technology to global business strategy to gain competitive advantage: an integrative model. Journal of Information Technology (Routledge, Ltd.), 10(2), 115. https://doi-org.ezproxy.snhu.edu/10.1057/jit.1995.13 This article talks about the benefits of IT and competitive advantage. We are seeing more and more how technology plays a role in reaching customers and improving efficiency. The article talks about the industry and resource based views to support this. Singireddy, M. (2020). Mcdonald’s: Global Marketing. International Journal of Health & Economic Development, 6(2), 16–27.

This article talks about McDonalds focusing on localization as well as standardization and regional sensitivity. It talks about human resources and the importance of the right people to represent the brand. The article explains the product testing McDonalds does in different countries to cater the menu and how that works. I did not know how to post a new chapter