Ames’s highly cited research in the 1980s and 1990sdistinguished between students with mastery orientations who focuson improving themselves and deepening their understanding, andstudents with a performance orientation who are more intent on out-performing others.168 Ames’s research led her to draw on and developa framework known as the TARGET model of effective motivation,first proposed by Joyce Epstein in a book that Ames co-edited.1
This is new to me. Will need to check it out.