Whitney Phillips. Internet Troll Sub-Culture's Savage Spoofing of Mainstream Media [Excerpt]. Scientific American, May 2015. URL: https://www.scientificamerican.com/article/internet-troll-sub-culture-s-savage-spoofing-of-mainstream-media-excerpt/ (visited on 2023-12-05).
Phillips argues that trolling isn’t some fringe glitch—it feeds on the same attention economy that mainstream media uses, which is why hoaxes and outrage travel so well. A helpful detail from her piece is how “it’s just a joke” functions as a shield: ambiguity lets trolls toggle between sincerity and irony to avoid accountability while still harvesting attention. That framework reframes cases like the “Forever Alone Flashmob” as not only individual cruelty but also a media-system problem: amplification (retweets, headlines, livestreams) is the fuel. My takeaway is that platform and newsroom practices—e.g., not linking to troll content, slowing virality for unverifiable claims, and de-incentivizing engagement spikes—are as important as user education for reducing harm.