All of Hasbro's efforts have earned it the top spot on the Climate Counts Scorecard for four years in a row. Currently the non-profit gives Hasbro a 73 on a scale from 0 to 100 for doing things such as measuring its climate footprint, reducing its impact on global warming, supporting climate legislation and publicly disclosing its climate actions. Hasbro also recently was named the Toy Industry Reporting Leader for the second year in a row by the nonprofit Carbon Disclosure Project (PDF).

Hasbro is also working to reduce its packaging material, eliminate polyvinyl chloride (PVC) from packaging, increase recycled content and source paper responsibly. For these efforts, the company recently was awarded an Environmental Merit Award by the U.S. Environmental Protection Agency (EPA).

Hasbro raises the bar Hasbro recently announced new environmental sustainability goals to minimize waste, improve energy efficiency, reduce greenhouse gas (GHG) emissions and conserve water at its owned and operated facilities around the world. Using 2012 numbers as a baseline, by 2020 Hasbro plans to reduce waste to landfill by 50 percent, energy consumption by 25 percent, GHG emissions by 20 percent and water consumption by 15 percent. The new goals are third-generation objectives and build on sustainability commitments Hasbro set in 2002 and 2008. Between 2008 and 2012, the company says, it reduced non-hazardous waste by 40 percent, energy consumption by 19 percent, GHG emissions by 32 percent and water consumption by 31 percent.

Christina DesMaraisThursday, October 31, 2013 - 3:30am

“Hasbro’s purpose is to make the world a better place for children and their families, and we are passionate about protecting our planet and conserving natural resources for future generations,” said Kathrin Belliveau, Senior Vice President, Global Government, Regulatory Affairs and Corporate Social Responsibility, Hasbro, Inc. “Across every aspect of our business, from product and packaging design to sourcing and logistics, we are working hard to reduce our carbon footprint and continuously improve our environmental performance.” Hasbro’s Sustainability Center of Excellence focuses its environmental efforts in three key areas: reducing the environmental impacts of products and packaging, partnering with vendors to source and distribute Hasbro products in an environmentally conscious way, and minimizing the environmental footprint of operations. The company also engages employees, consumers and communities to promote a culture of environmental responsibility. Building on its commitment to environmental sustainability, Hasbro recently announced new 2025 goals, including: Reduce waste to landfill at owned/operated facilities by 50 percent, based on a 2015 baseline year. Reduce water consumption at owned/operated facilities by 15 percent, based on a 2015 baseline year. Reduce energy consumption at owned/operated facilities by 20 percent, based on a 2015 baseline year. Reduce greenhouse gas (GHG) emissions at owned/operated facilities by 20 percent, based on a 2015 baseline year. Hasbro was ranked No. 1 on the 100 Best Corporate Citizens list for 2017 by CR Magazine, and was recognized as a 2017 World's Most Ethical Company® by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices. To learn more about Hasbro's CSR efforts, visit www.hasbro.com/csr and read our 2016 CSR Report, Playing with Purpose. About HasbroHasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), is proud to announce it ranked No. 3 on Newsweek’s 2017 Green Rankings, which assesses the 500 largest publicly traded companies in the United States on overall environmental performance. Hasbro scored perfect 100 percent scores in the categories of: Energy, Waste, Water and Carbon Productivity.

Hasbro Recognized as one of the World’s Most Ethical Companies® by Ethisphere for Eighth Consecutive Year Recognition honors companies who recognize their role to influence and drive positive change PAWTUCKET, R.I. --(BUSINESS WIRE)--Feb. 26, 2019-- Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, has been recognized by the Ethisphere Institute , a global leader in defining and PDF Version 07 May, 2018 Summary ToggleHasbro Ranks No. 5 on 100 Best Corporate Citizens List CR Magazine’s Prestigious List Ranks Russell 1000 Companies on Environmental, Social and Governance (ESG) Performance PAWTUCKET, R.I. --(BUSINESS WIRE)--May 7, 2018-- Hasbro, Inc . (NASDAQ: HAS), a global play and entertainment company, announced today that it ranked No. PDF Version 17 Apr, 2018 Summary ToggleHasbro Named One of America’s Most Reputable Companies Reputation Institute Ranks Public Perception of Companies Based on Citizenship, Governance, Innovation and More PAWTUCKET, R.I. --(BUSINESS WIRE)--Apr. 17, 2018-- Hasbro, Inc . (NASDAQ: HAS) announced today that it is has ranked among American’s Most Reputable Companies by the Reputation Institute PDF Version

Founded in 2009 by publisher Chris Howe, gb&d (Green Building & Design) is a trade magazine that connects and inspires green building professionals by partnering with those at the forefront of sustainable design, development, planning, and policy. As a trusted source for the world's top architects, builders, and developers, gb&d showcases projects, products, and trends with sustainability and social responsibility as their top priority.

We recently spoke with Kathrin Belliveau, Hasbro’s senior vice president of global government affairs and corporate social responsibility, to learn more. "Hasbro uses 100% renewable energy and is carbon neutral across its U.S. operations and has achieved 99.6% across all global operations."

Hasbro, which has made playtime a little more fun since 1923 with products ranging from classic board games like Candy Land and Monopoly to fanciful figurines like My Little Pony and Mr. Potato Head, also happens to be the world’s most sustainable toy company. That’s according to Newsweek’s 2017 Green Rankings, which ranked the company third out of the 500 largest publicly traded companies in the U.S. on overall environmental performance; no other toy company is in the top 10.

By Brian Barth

About Hasbro Inc. Hasbro is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.

Hasbro Inc. announced November 22 that it will be taking a wide range of steps in the coming years to build upon its successes in the areas of corporate responsibility and environmental sustainability. Beginning in 2011, the company will eliminate all wire ties from its packaging. In addition, for 2011 the company has set a goal that at least 75 percent of its paper packaging will be derived from recycled material or sources that practice sustainable forest management. By 2015, Hasbro has set a goal of 90 percent usage of these materials and sources for all of its paperboard packaging and in-box game content. Hasbro is also working with its core toy and game licensees to help them put similar standards in place. To further support and ensure the success of the company’s efforts in sustainability, Hasbro will be hiring a director of product and packaging sustainability, reporting directly into the global chief development officer.

Newsweek is a premier news magazine and website that has been bringing high-quality journalism to readers around the globe for over 80 years.Newsweek provides the latest news, in-depth analysis and ideas about international issues, technology, business, culture and politics. In addition to its online and mobile presence, Newsweek publishes weekly English print editions in the United States, Europe/Middle East/Africa and Asia as well as editions in Japanese, Korean, Polish, Serbian and Spanish.

For nearly a century, Hasbro has been a leading toy manufacturer, providing the market with some of the most iconic products that teach the value of play to children and adults all over the world. The company is responsible for creating some of the most beloved toys, including Candyland, Clue, Monopoly and other board games, Transformers, My Little Pony, Play-Doh and Easy Bake Oven.But in this modern world where the effects of global warming are more pervasive than ever, staying committed to enriching the lives of children and capturing their imagination can fall into conflict with the realities of corporate responsibility—namely environmental sustainability.

Correction: An earlier version of this story misspelled the acronyms LEED and PVC. 

Newsweek spoke with Kathrin Belliveau, Hasbro’s senior vice president of global government, regulatory affairs and corporate social responsibility about what it takes to run a leading toy company while preserving vital resources for future generations.This interview has been edited for length and clarity.

By Jessica Firger On 12/14/17 at 12:58 PM EST

The website uses motion to engage with the audience. Simple and geometric design creates good organization and enhances usability. Also, the website mostly uses the same font that creates the same mood, and uses a different typeface to emphasize the information.

The website has classic design with a clean and fresh look. The spacious look provides simple and easy direction for users to see the information. Also, the website uses Times New Roman for titles and headers and San Serif for sub-headers and descriptions. Since these two fonts share the similar mood, they add functional and stylish appearance to the website.

Sayaka SekishimaBlockedUnblockFollowFollowingApr 16, 2018

Technologies We created this website from the agency vision (DDB Paris), all in webGL realtime 3D technology, where the user can move across the space, and discover each species and their story in the form of an audio voice over. We also produced all the animations. Each character has been animated, in order to bring life to those cute & fun little monsters. With regards to hosting, we’re using the Google Cloud platform solutions as for many of our projects. This is a cost efficient and scalable solution, which is really flexible and powerful at the same time, we love to use it. The scripts are deployed on Google App Engine enabling us not to worry about the server architecture. It is a platform that provides easy application versioning, monitoring, horizontal and vertical scalability. We also have a Google Cloud Storage where we could provide the assets used on the website. Due to the amount and size of the assets files, we needed a powerful storage solution that could deliver those assets across regions.

In a world where 1 animal species disappears every 20 minutes, the concept of "emerging species" was a way to underline the incredible power of creation that Play-Doh offers. Dozens of species, all born from imagination, hand-made in modeling clay, were showcased in a funny museum of natural history.

Article by Merci-Michel in Web Design - April 11

Magazine for designers and web developers

In a world where 1 animal species disappears every 20 minutes, the concept of "emerging species" was a way to underline the incredible power of creation that Play-Doh offers. Dozens of species, all born from imagination, hand-made in modeling clay, were showcased in a funny museum of natural history

Cyn Mackley Tech Whisperer & Mystery Writer

This site was so much fun to visit that I’ve already shared it with all my friends and family. Go see the gallery for yourself today!

I discovered this while looking at sites who won design awards and can’t wait to share it with you! 

Date: March 28, 2018Author: cynmackley

Perhaps the most poignant point of The Gallery of Emerging Species is the environmental undertone of the piece. When children are encouraged to think creatively, they can do extraordinary things, including saving a planet where species are becoming extinct rather than emerging. As Play-Doh says, it is important to nuture children's inventiveness and imaginations becuase "the future is - literally - in their hands."

Check out some of the beasties below: The BearbeeThe DiscofrogThe Crabnibal

A follow-up to last year's Cannes Lions-winning campaign In the World of Play-Doh, The Gallery of Emerging Species, created by DDB Paris, aims to highlight the limitlessness that lies in a ball of clay.

Faced with a lump of Play-Doh, our sculpting abilities don't stretch much beyond a misshapen blob (it's a cat, honest!), but a new campaign for the modeling clay brand shows how - in the hands of more talented artists - fantastic animated creatures can emerge, like an ostrich with the feather pattern of a piñata, a carwash mop with eyes, and a piranha that can play music with its accordion-like body.

Visitors to the site – which is laid out to resemble a classic museum, complete with a huge glass roof – can click to hear more about each of the monsters. The narration is in a decidedly David Attenborough tone, and replicates the ambient background noise heard on nature documentaries. Each of the creatures has been animated to blink, move, and even float – in the case of the Cloudsheep. Play-Doh will be sharing the imaginary monsters on Facebook, as well as inviting children to create their own, with the best submissions added to the ‘Visitors’ Gallery’ of the online museum.

Visitors to the site – which is laid out to resemble a classic museum, complete with a huge glass roof – can click to hear more about each of the monsters. The narration is in a decidedly David Attenborough tone, and replicates the ambient background noise heard on nature documentaries. Each of the creatures has been animated to blink, move, and even float – in the case of the Cloudsheep. Play-Doh will be sharing the imaginary monsters on Facebook, as well as inviting children to create their own, with the best submissions added to the ‘Visitors’ Gallery’ of the online museum. Credits: Agency: DDB Paris Executive Creative Director, Alexander Kalchev Creatives: Jean-François Bouchet, Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey Creative Inspiration Digital

More than 30 imaginary beings are included in the line-up, which features everything from a grinning giraffe-elephant hybrid with wings, at the larger end of the scale, to the tiny Easter Reggbit which has chocolate for skin. The campaign was created in partnership with digital production studio Merci-Michel, and follows on from the brand’s In the World of Play-Doh press and poster ads, which were made using only modelling clay. The Gallery of Emerging Species features some of the same imaginary creatures as the posters, but delves into the stories behind them

DDB Paris has created The Gallery of Emerging Species – a natural history-style collection of handmade Play-Doh monsters.

The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health that push boundaries and establish new precedent. Clio's year-round celebration of creativity includes a daily editorial content platform, Muse by Clio, that highlights the best in creativity from the advertising world and beyond with original stories and guest essays from the industry's top talent, and Ads of The World, an international database cataloging the work of an ever-evolving industry.

This 2018 Clio Awards Silver winning entry titled 'The gallery of emerging species' was entered for Hasbro, Play-Doh by DDB Paris, Paris, FR, part of agency network: DDB and holding company: Omnicom Group. The piece was submitted to the medium: Branded Content within the entry type: Product/Service and the category: Digital/Mobile. It consists of 1 video and 1 image.

Please discover the site here (best experience with Google Chrome) CREDITS: Executive Creative Director : Alexander Kalchev Copywriter : Jean-François Bouchet Art Director: Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey, Clay Modelers : Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard, Marion Dervaux Agency Supervisor : Vincent Léorat, Camille Passot, Marie Tricoche Digital Developpement : Merci Michel Production: Eddy Director: Emmanuel Courteau, Uri Lotan Animation Studio: Brunch Studio Producer : Mélanie Parisi Modeling: Ugo Froment, Valentin Samuel Surfacing: Ugo Froment, Jordan Lorcet Rig : Sylvain Bonnet – Maxime Granger Animation: Alice Dumoutier Lighting/Compositing : Mathieu Maurel Sound Studio : Studio 5 (Cédric Boit, Clément Reynaud, Alexandre Vicart, Marine Crémer) Music : Alexandre Vicart

The Emerging Species campaign is a way to underline the amazing power of creation that modelling clay offers. But most importantly, to promote the idea that children can do a lot with a bit of imagination. Even changing the fate of our planet, where species do not emerge, but sadly become extinct. Because the Future is – literally – in their hands.

In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created “In the world of Play-Doh” campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like. Made entirely with modelling clay, the campaign was 100% in Play-Doh’s DNA. The campaign, that won 3 Cannes Lions in June 2017, has now a follow-up online. The concept of the second ad: “in the world of Play-Doh, every day you see new emerging species” is now an online gallery.

Visa Letter Requests We can no longer provide personal letters of recommendation for Visa applications. See below for the recommended path...We've been receiving an unprecedented amount of requests to write personal letters of recommendations for Visa applications, especially for those seeking employment in the USA.

In a world where 1 animal species disappears every 20 min, the concept of "emerging species" was a way to underline the incredible power of creation that Play-Doh offers. Dozens of species, all born from imagination, hand-made in modeling clay, are showcased in a funny museum of natural history.Credits:Merci-Michel (32 FWAs) and DDB Paris (16 FWAs)

Play-Doh: The Gallery of Emerging Species April 10, 2018Filed under Online and Games, Toys

Advertising Agency:DDB, Paris, France Executive Creative Director:Alexander KalchevCopywriter:Jean-François BouchetArt Directors:Emmanuel Courteau, Rémi Picard, Natacha Olive de CheriseyClay Modelers:Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey, Marion DervauxDigital Development:Merci MichelProduction:EddyDirector:Emmanuel Courteau, Uri LotanAnimation Studio:Brunch StudioProducer:Mélanie ParisiModeling:Ugo Froment, Valentin SamuelSurfacing:Ugo Froment, Jordan LorcetRig:Sylvain Bonnet, Maxime GrangerAnimation:Alice DumoutierLighting:Mathieu MaurelCompositing:Mathieu MaurelSound Studio:Cédric Boit, Clément Reynaud, Alexandre Vicart, Marine Cremer

Made entirely with modelling clay, the campaign was 100% in Play-Doh's DNA.

In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created "In the world of Play-Doh" campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like.

campaignbrief.com has become the advertising industry must visit site for all the latest in news and new campaigns with just about everyone in the industry logging on at least once a day.

“The copywriting is beautiful, and the art direction is wonderful.” VIEW THE VIDEO

Judging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

Debbi Vandeven’s ADC Pick of the Day is Play-Doh’s ‘Emerging Species’ via DDB Paris

At Hasbro, we’re passionate about protecting our planet and conserving its natural resources for future generations. We recognize the impact our business can have on the environment—and are working hard to reduce our footprint. We also embrace sustainability challenges as opportunities to innovate and continuously improve our product design and the way we operate—and we are inspired by the possibilities.

Read our 2016 Corporate Social Responsibility Report for more information about environmental sustainability at Hasbro.

Date Apr 05, 2018 Brand: Play-Doh Client: Play-Doh Executive Creative Director: Alexander Kalchev Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau Art Director: Rémi Picard Art Director: Natacha Olive de Cherisey Clay Modeler: Natacha Olive de Cherisey Clay Modeler: Emmanuel Courteau Clay Modeler: Rémi Picard Clay Modeler: Marion Dervaux Agency Supervisor: Vincent Léorat Agency Supervisor: Camille Passot Agency Supervisor: Marie Tricoche Digital Development: Merci Michel Production: Eddy Director: Emmanuel Courteau Director: Uri Lotan Animation Studio: Brunch Studio Producer: Mélanie Parisi Modeling: Ugo Froment Modeling: Valentin Samuel Surfacing: Ugo Froment Surfacing: Jordan Lorcet Rig: Maxime Granger Rig: Sylvain Bonnet Animation: Alice Dumoutier Lighting: Mathieu Maurel Compositing: Mathieu Maurel Sound Studio: Studio 5 Sound Studio: Cédric Boit Sound Studio: Clment Reynaud Sound Studio: Alexandre Vicart Sound Studio: Marine Crémer Music: Alexandre Vicart Need a credit fix? Contact the Creativity Editors Project Type Web Film Tags

ontinuing the message from last year, the campaign celebrates the power of children's imagination, but also has a gloomy subtext: while kids can introduce new "species" with clay, in the real world, creatures are disappearing due to habitat loss and environmental degradation.

Five additional films on creatures like the discofrog were made by French studio Eddy.

Last year, creatives at DDB Paris regressed to childhood, took Play-Doh in hand and created a colorful, imaginative menagerie of impossible animals. Initially a decidedly analog project, "The Gallery of Emerging Species" has now gone digital. Dozens of the creatures originally born from clay have been rendered in CGI, with the help of production studio Merci Michel.

But, whether you think the animals are cute or creepy, the campaign is certainly succeeding in engaging their consumers. Play-doh is encouraging people to share their own “emerging species” creations on Facebook and picking their favorites to post to the page, giving individuals a chance to express their creativity.

Some of the creatures, such as the Icecreambear and the Cloudsheep, are pretty cute, while others, like the Siamese pigs and the Zombison, are rather terrifying.

The animals are displayed in an interactive gallery;

In a world where 1 animal species disappears every 20 minutes, the concept of "emerging species" was a way for Play-Doh to underline the incredible power of creation that modeling clay offers.

The "Emerging Species" gathered together nearly 3 million parents and children together in France. The average time spent on the website was 15 minutes. Hundreds of new species were created by kids and parents (and even by grand-parents, according to some commentaries), proving the limitless power of Play-Doh. The campaign did not only reinforce the emotional bond between the brand and the consumers, but also between parents and children. Strangely enough, the true success for this mainly digital campaign was to push people to go back to the real world and to use their hands. That is why the campaign was probably the year's most "digital" project.

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Created by DDB Paris, the creative is an extension of the campaign launched two years ago to celebrate the brand's 60th birthday.

Play-Doh launches the 'Gallery of Emerging Species' with David Attenborough styled voice overs