I like how this crosses into entrepreneurship, for you to have good design first you need to have some type of iteration of your product. The first design choice may be a hit or miss but what matters is how you respond back to the customers wants and needs. The customer is the guide to having a great design.

1. What I liked about the video that talked was about how our designs can impact multiple groups of people. Namely such as the stop lights design and color can change traffic accidents. Initially what you designed for the major population can exclude the minority.

2. We should also think about how our design can be creative enough to relate to majority of problems that people are having. This allows us to aggregate the solution for most people.

Reading the article I think I've come to the conclusion that majority of these dark patterns comes from the initial idea that it's actually marketers pushing for these dark patterns. The reason why they are so prevalent is because it works in bringing more money for the business.

Just commenting on this part of the slides. I find it confusing that there was another step to part 3 'INSTALL TOOLS'. It's not oblivious for the down arrow to pop up.