Tacoma Arom
TEXT: The title "Tacoma Aroma" positioned in large words a the top of the poster makes the audiences' initial reaction negative, seeing Tacoma as a gross city juxtaposing the underlying message that the Tacoma Aroma is part of what makes the city wonderful and a home. This underlying message is shown in the text at the bottom of the poster which states about the aroma, "more like green lights, less like barbed wire, a hint of blackberries" This contrasts the negative connotations the smell could represent about tacoma, and highlights positive parts of the city therefore encouraging citizens to view the aroma endearingly.
COLOR: The poster has three main colors, all neon and bright, which overlap, making the poster difficult to look at. The overlap in colors contributes to the initial dislike and discomfort viewers will feel when initially looking at the poster. The print predominantly uses bright shades of yellow, red, and blue. However the smaller text which provides a comforting home-like perspective on the Tacoma aroma is in green, highlighting it's truth and difference from the initial harsh colors of red and yellow.