The 1970s TV viewer was arelatively anonymous part of a one-way ideological sys-tem functioning largely at a macro level, but the 2010ssocial media user is constantly registered, addressed,and compelled to participate as a series of discrete anddistributed data points.Accordingly, flow today incorporates the very sys-tems that propel global capitalism and determine ourpositions within it. The consumption of mediated tex-tual sequences is important, but only one small aspectof this grand flow, which incorporates flows of energy,raw materials, labor, finance, and information acrossThis content downloaded from 76.120.235.4 on Sat, 07 Aug 2021 20:30:25 UTC All use subject to https://about.jstor.org/terms
Viewers used to be passive but now we are active constantly scrolling, reacting and commenting. Flow is not just media anymore its shaped by tech.