39 Matching Annotations
  1. Sep 2025
  2. blog.richmond.edu blog.richmond.edu
    1. The 1970s TV viewer was arelatively anonymous part of a one-way ideological sys-tem functioning largely at a macro level, but the 2010ssocial media user is constantly registered, addressed,and compelled to participate as a series of discrete anddistributed data points.Accordingly, flow today incorporates the very sys-tems that propel global capitalism and determine ourpositions within it. The consumption of mediated tex-tual sequences is important, but only one small aspectof this grand flow, which incorporates flows of energy,raw materials, labor, finance, and information acrossThis content downloaded from76.120.235.4 on Sat, 07 Aug 2021 20:30:25 UTCAll use subject to https://about.jstor.org/terms

      Viewers used to be passive but now we are active constantly scrolling, reacting and commenting. Flow is not just media anymore its shaped by tech.

    2. . In addition to the temporalflow of the television schedule, we must “scroll through”the temporal and spatial flows of mail, messages, images,videos, and other information. As Douglas Rushkoff ob-serves,

      This quote connects old TV schedules to how we now scroll on content across apps and platforms. It shows that flow hasn't disappeared it just changed form. Now we scroll on videos, texts and tik tok.

    3. w is thus best engaged with today not only as a his-toric semiotic by-product of the television schedule, butas a productive way to consider the more complex re-lationships of information, infrastructure, and capitalcoursing through globalized digital networks

      Instead of seeing "flow" as something outdated from TV schedules, this quote shows how we can still use the concept to understand how information and content move through today's platforms such as Instagram, Facebook and Tik Tok.

    4. Accordingly, in a landscapeof old and new television brands strewn about broadcast,cable, satellite, home video, and online platforms, whereprogramming is still accessed on fixed schedules, but in-creasingly on demand at any time, the deconstructionof textuality that Williams performed has become an ef-fectively pointless task

      This quote explains how TV changed so much that William's ideas about flow don't fully apply anymore. With streaming and on demand people watch on their own time.

    5. (particularly in work focusing, respectively, onreality TV and serial drama), in terms of the wider viewthat Williams took of “watching television” as part of alarger media system, the parameters and qualities of par-ticular forms and discourses matter much less than theextent and functioning of the system itself.

      William is saying that the system of TV the schedule, the format, how it flows is more important than any one show or genre. It's not just what we watch, but how it's organized that really shapes the experience of television.

    1. This has been true of all broadcast-ing, but some significant internal developments have greatlyreinforced it. These developments can be indicated in one simpleway. In earlier phases of the broadcasting service, both in soundand television, there were intervals between programme units:true intervals, usually marked by some conventional sound orpicture to show that the general service was still active.

      This shows how early broadcasting wasn't always smooth. Breaks between shows or segments had to be filled just to prove the service was still working. It reminds us that the flow we expect from TV today had to be built over time.

    2. roadcasters discovered the kinds ofthing they could do or, as some of them would still normallysay, transmit. The musical concert could be broadcast orarranged for broadcasting.

      This quote shows how early broadcasters were figuring out what content worked on TV. They weren't just showing live events they started shaping and arranging things like concerts to fit the broadcast format.

    3. Our most general modes ofcomprehension and judgement are then closely linked to thesekinds of specific and isolated, temporary, forms of attention.Some earlier kinds of communication contained, it is true,internal variation and at times miscellaneity.

      This shows how our thinking is shaped by short bursts of attention, which matches how we watch modern media like Tik Tok and TV. Williams is saying that even our judgement and focus have changed because of the way content is presented to us.

    4. It has profound connections with the growthand development of greater physical and social mobility, in con-ditions both of cultural expansion and of consumer rather thancommunity cultural organisation.

      This quote shows how television and media aren't just entertainment they're connected to big social changes. As people become more mobile and consumer based, TV helped spread culture and ideas to different communities.

    5. We havedeveloped ways of responding to a particular book or a particu-lar play, drawing on our experience of other books and plays.

      It shows that our reactions to stories aren't random we bring our past experiences with books and plays into how we understand new ones.

  3. drive.google.com drive.google.com
    1. At the end of the traditional ("new") comedy, there is a celebration-usually the wedding of the young people, to which the father is invitedback in. The authority figure actually admits that he was wrong and therebellious children right.

      This shows how traditional comedy often ends with everything being fixed and the older generation accepting the younger one. It's like a way of restoring order, but also showing growth, where even authority figures admit they were wrong.

    2. The most literary-and consequently the most negative-view of thetelevision sitcom is taken by David Grote. 14

      This shows how some critics view sitcoms as less serious or meaningful because they don't fit into traditional "literary" standards. It points out that judging TV through a literary lens can lead to unfair negativity, especially toward popular genres like sitcoms.

    3. Most approaches based on thelanguage analogy take the ritual view. The ideological approach viewsgenre as an instrument of control.

      The "ritual view'' sees genre as something audiences participate in regularly, like a habit. The ideological approach is deeper it suggests genre can be used to control ideas, values and beliefs. Genre just doesn't entertain it teaches us what's normal or expected through repetition.

    4. Thus we can distinguish a number of different reasons why the conceptof genre has figured in both popular and critical discourses as an "instrument for the regulation of difference:

      This line shows us that genre isn't just about organizing shows or movies it actually plays a role in shaping how we understand and separate different types of people or content.

    5. owever, it was discovered that certain authors expressed themselves most fully within a particular genre-John Ford in the western or Vincente Minnelli in the musical. I

      This part shows how genre isn't a marketing tool it's a space where certain creators can really show their voice. Directors like John Ford in westerns or Vincente Minnelli in musicals were able to use their genre as a way to explore personal themes and emotions.

    6. Whereas we expecteach bar of Ivory soap to be exactly like the last one we purchased, weexpect each Hollywood film we see to be in some ways unique. But completely unique products don't mesh with the system of production regularity and division of labor upon which Hollywood is built.

      This shows the tension between standardization and uniqueness in media production. Just as soap is expected to be identical every time, Hollywood films (and by extension TV shows) are industrially produced through a system built on efficiency and repetition.

    7. On the other hand, as Jim Collinsnotes in his chapter, highbrow critics are motivated to place Twin Peaks ina separate category because they feel called to police the boundaries between "art" and "trash;" and they want to claim that Twin Peaks is art.

      Critics separating Twin Peaks into an "art" category shows how genre isn't just about content, but also status. This reinforces how genre can be used to signal taste and social class. It's not about what something is, but who it's for.

    1. As early as 1948, many trade observers saw a lucrative future for VHFtelevision operators; in January Business Week proclaimed 1948 “TelevisionYear,” and proclaimed that “to the tele-caster, the possibilities are immediateand unlimited.”

      This shows how quickly TV became seen as a huge business opportunity. Even before most households owned a television, people in the industry were thinking about how much money it could make. Reminds me of when people rush into new tech like streaming apps before their fully developed because of potential profits.

    2. TV is becoming the poor man’s theater,” he noted. ByJanuary 1950 one observer pointed to “the almost reless abandon withwhi money has been invested in television by the public even where readycash was not available...

      This quote shows us how fast TV became popular especially working with working class people. It became an affordable way to access entertainment, like a "theater for the poor". Even though not everyone had money, they still found ways to invest in TVs.

    3. us, an important dissenting argument against themodel of commercial network television was quily silenced by the speedwith whi the commercial medium reaed undisputed viability andeconomic power

      This part shows how fast commercial TV became dominant. Even though some people thought a public model like the BBC would be better, that idea got shut down once money and success came in fast. It reminds me of how platforms like YouTube or Tik Tok quickly became powerful and pushed out more public or educational alternatives. Sucess in media depends more on money than public value.

    4. Su satiric projections were basedon the widespread industry admission that the costs of a full televisionprogramme sedule in the model of network radio might well be beyondthe means of broadcast sponsors

      Satiric projections were based on the widespread industry admission that the costs of a full television programme schedule in the model of network radio might well be beyond the means of broadcast sponsors.

    5. By August 1946, eighty applications for TV station licenceshad been withdrawn at the FCC as Americans showed lile interest in setownership under the unseled industry conditions and only 8,000 sets weresold by the end of 1946.

      I didn't realize how slow the start of TV really was in the U.S. This made me think about how new technology doesn't always take off right away like how people weren't sure about VR or electric cars at first. It also makes sense that WWII and economic struggles delayed interest in TV.

    1. is aempt at globalsynthesis goes hand in hand with Bogart’s view that the television audience is ahomogeneous mass and that television programming further erases distinctions.

      This quote is creepy because it shows how TV made people seem more alike by flattening out differences. If everyone is treated as just a "homogeneous mass", then unique voices and cultures can get lost. It makes me think how modern streaming platforms push similar content to everyone through algorithms it still feels like we're being grouped and shaped the same way.

    2. s Maureen Honey shows in her study of women’s wartime magazine fiction, the Officeof War Information gave suggestions to the magazine editors on ways in whi toencourage married middle-class women to work.

      Its interesting that the government actively encouraged women to join the workforce during wartime, but only temporarily. It shows how women's roles were seen as flexible and dependent on men's needs not about empowering women long term. This reminds me of how women are often expected to adjust based on what's happening around them, even today.

    3. lthough feminine ideals and aitudes toward sexuality had anged considerablysince the nineteenth century

      This quote shows that women in the 1950s were still dealing with a lot of pressure, even though society claimed they had more freedom. The idea of being the "ideal woman" was actually really limiting expected to do everything and never complain. This connects to how TV reinforced those unrealistic standards.

    4. A 1955 survey showed that while most women worked for financial reasons, 21 percentworked to fulfill “a need for accomplishment”

      I think it's important this survey showed women wanted more than just financial security they wanted purpose. This relates to how today people want jobs that feel meaningful, not just to pay the bills.

    5. A 1955 survey showed that while most women worked for financial reasons, 21 percentworked to fulfill “a need for accomplishment”

      I think it's important this survey showed women wanted more than just financial security they wanted purpose. This relates to how today people want jobs that feel meaningful, not just to pay the bills.

    6. In the early 1950s, the median marriage age ranged between twenty and twenty-one

      It is crazy to me how young people used to get married and start families. Compared to today, many people wait until their late 20s or 30s. This shows how much the idea of adulthood and responsibility has shifted since then.

    1. This is the complicated way – this is a simple way ofsaying what is sometimes expressed in a very complicated form: that absencemeans something and signifies as much as presence

      Hall points out that absence can be just as meaningful as presence. What isn't shown or said in media still carries significance. This makes me think about how silence of omission in representation can reinforce power.

    2. And there has been, I think, in a lot of cultural studies work, a kindof slippage around this question of, “If meaning is constitutive, does it meanthat nothing exists except language?

      Hall points out a common confusion in cultural studies if meaning is created through language, does that mean nothing exists outside of language? He clarifies that things exist physically, but their meaning is only produced through representation.

    3. Language externalizes – itmakes available and accessible as a social fact, a social process – themeanings that we are making of the world and of events.

      Hall states that language isn't just for communication it makes meaning public and collective. By externalizing our ideas, language turns private thoughts into social facts, showing how deeply representation is tied to culture and interaction.

    4. Our fantasy life is full of thingswhich are absolutely real to us, which are probably real if you can only find alanguage to express them – and lots of other people – which no one has everseen.

      Hall reminds us that even our private fantasies and imagined worlds feel real because they're shaped by culture and language. What we dream about, or imagine, is not separate from representation it's another way meaning is constructed and shared.

    5. that notion of representation is regarded as too literaland too straightforward;

      Hall is pushing back against the idea that media just mirrors reality. Instead, he's saying representation is more complex it shapes how we interpret meaning rather than simply copying it.

    1. People already fear crime and the programs reinforcethese fears. Crime is random, the characters tell us, and you never know when you will bevictimized.

      This shows how CSI uses fear as a narrative tool. By telling people watching that crime is random and unpredictable, the show creates anxiety about safety. At same time it offers science and law enforcement as the solution. This combination makes CSI feel both scary and reassuring, giving its science more authority than it deserves.

    2. The crimes and the motivations for thesecriminals are without social context.

      This is an important critique because CSI often avoids talking about bigger social issues like poverty, racism, or sexism. Instead, it focuses only on individual "bad guys." This makes science look like the only necessary solution, while ignoring the deeper causes of crime.

    3. Crime is random, the characters tell us, and you never know when you will bevictimized.

      This line reflects how CSI presents the world as unpredictable and dangerous. That exaggeration creates fear but also reassures viewers that science and the police can restore order. It is another way the show builds moral authority through drama even if reality is more complex.

    4. The useof scientific jargon also makes the characters seem to be knowledgeable forensic specialists

      This line points out how language creates authority. On CSI, complicated jargon gives the impression that the investigators know everything even though in real life science is uncertain. It connects the professors note about automatic captioning being more accurate for white speakers the technology sounds advanced, but in practice it still has bias and limits.

    5. The useof scientific jargon also makes the characters seem to be knowledgeable forensic specialists

      This line points out how language creates authority. On CSI, complicated jargon gives the impression that the investigators know everything even though in real life science is uncertain. It connects the professors note about automatic captioning being more accurate for white speakers the technology sounds advanced, but in practice it still has bias and limits.

    6. which are designedto lend credibility to CSI’s forensic science

      The authors show how props like microscopes and beakers are not really about science, but about credibility. This makes the audience trust the CSI team even when their methods are exaggerated or unrealistic. It reminds me of how modern shows hype up technology like AI to make it seem more powerful than it actually is.