victor's suggestions: title to the call to action - the idea we want to ID is that if they are one of these people, they SHOULD be wanting to develop data strategies.

eg. Do you work for one of these groups Create the best data strategy to accomplish your mission OR we can help you create this strategy (they need to know they can get something on the other side).

Learn what a data strategy can do for you prepare for the future with data (sense of urgency, missing out on something)

sorry - this is very vague, but I would be happy to continue to discuss

learn how developing a data strategy can help you accomplish your mission-objectives-goals.

Develop a data strategy now Let us help you accomplish your mission with data

needs work - happy to talk.

he says we can put a header title so we can be more concise on the button.

the button should also have coherence with the page that it lands on 0 should us same language - to avoid confusion and a misalignment of objectives and what they get when they click

create an impactful data strategy

Victor's suggestions: shouldn't ask a questions, but more "command" like

Lets get started

Data can help you. We know how. Button: lets talk about your needs-project OR talk to one of our experts OR get in touch with one of our experts OR lets start collaborating

Partner-collaborate with us today let us share our expertise with you

The button after the first couple paragraphs can be the same as this one below.

victor's suggestion examples: stay up to date about data in the social sector get the latest information about ... Be the first to know the latest developments in the data world

his critique is that I wouldn't know what I would be signing up for - updates to or for what?

can we get cool icons here like you do on other pages? looks boring :(

uuuh - we might have an issue about saying this - in our contract we are never supposed to ID ourselves as contractors of UNDP - a whole thing particularly bc they weren't happy with us. I'll have to dig up an email about this - we were allowed to leave it in the report, but we can't really say it otherwise. I'll send lorraine the email when I find it.

i think we should specify that this is the first ow two - stay tuned for number 2 - but obvi nicer oh great wordsmith lorraine :)

Below are a sample of reports from our consulting work with various organisations.

more direct, no?

we never talked about where this would go - I assume it takes them to our form where they send an email to the info email...

also do we have any better ideas about the precise call to action? marketing is not my expertise - I'll ask victor!

is it too cheesy to say "partner" with us? i could honetly go either way.

this is weird ? what does it mean?

button doesn't go anywhere yet - not sure what you had in mind for it.

the other two things say what we do for those clients, this one does not... can we elaborate?

i think we may have never done copy on this...

it sounds a bit generic and maybe not that useful, nor actually tied to our mission - maybe something on building infrastructure (like policies, practices, and culture) around open government...for gov't to better publish and mobilise their data and information assets

also maybe we should be more general than data - we have been doing alot around information as well.

ah ha! I got it working!

wondering if its overkill to put in another Call to Action on the homepage - either before who we work with or after.

or maybe a call to action to look at our consulting services (or policy work) - but maybe just doubles up with the menu - i just want an idea to drive people to consulting services :)