It's sad to think that this will never again be a possibility due to the massive commercial empire that is marketing/advertising. Now, when consuming media approximately 10% - 20% of the content is an ad, or includes some sort of subtle advertising to reinforce brand notoriety/image. One of my professors once said, as long as you are around other people, advertising is unavoidable.

I feel like I can picture the stereotypical sleazy advertiser who just wants to make a sale as pictured in older movies. It's interesting how this is no longer the public perception of advertisers, but this ideology was so pervasive that I have some remnant of the sleazy advertiser from a time before egregious advertising was normalized in my head.

This reminds me of the instance with the scamming doctor taking advantage of the lack of regulations on the new medium of radio. It's another example of how people will do whatever it takes to capitalize/extort new mediums. It's interesting to hear about the struggle between massively successful commercial radio, and the public satisfaction of an audience that had never been exposed to such egregious advertising methods.

Interesting to hear about how useful a tool advertising was in creating 'brand identity' Whether it's catchy jingles, short skits, or blatant name dropping, radio was a new way to shape the consumer and leave impressions in a way that wasn't previously possible.

Very interesting how something that initially received pushback became the very thing that took radio to the next level in terms of outreach / implementation nationwide

Funny to see that teenagers coming up with arbitrary names for everything is not a new thing.

I feel like this is seen today with people's need to be consistently connected to the world. This was one of the first times the average family was able to afford a device that could give them live updates on something that could be happening across the country, so I can understand why always being tapped into current events felt so important.

It's very interesting what an impactful effect media can have on the way people view the world. The ideologies represented in media truly can 'negotiate memory'.

It's sad that iconic pieces of popular culture that were enjoyed by large groups of people were created just to target a vulnerable demographic. Obviously, the point of magazines is to make money from purchases, but just interesting to think about.

This is a funny sentiment. Also kind of sad. It makes me grateful for the childhood I had and makes me think about it from a new point of view, considering the way of life I experienced as a kid is a relatively new thing.

I can't imagine what a change it was to receive news the moment it happened versus finding out from papers or different publications. This reminds me of the infamous "Where were you when 9/11 happened?" as everyone found out at around the same time because the news was broadcast instantly across the country. It's so strange to think about the fact that news would break late, and then even then, some people found out sooner than others based on how effectively the publication spread. I was thinking about this before as well, when Marconi used to wireless telegraph to announce the winner of a sporting event right as it happened.

It's interesting to hear about this perception of masculinity, especially when comparing it to the modern understanding of masculinity. I don't think that most people today would describe technological proficiency as 'masculine', but it just shows how values have shifted over time. I also believe their talking more about masculinity in reference to the scientific world, but still.

It's so interesting to see how popular media can influence the ideologies and values of an entire population. These viewpoints existed prior to the creation of this media, but it's crazy how broad the impact is.

I think celebrating individual achievement can be beneficial, and this exemplifies one of the reasons why. People can look up to someone accredited with a great achievement, putting a face to an invention that someone admires. It's easier to have one person as a role model, rather than a team of experts.

It's interesting reading this because I feel like nowadays, you are essentially forced to spend a lot of time on screens / online. I feel like we have gone backward in the sense that people crave face-to-face interaction and miss times when we were "tethered" to earthbound discourse.

This is tricky because most of the time there is an entire team responsible for scientific development. I think it is natural to want to benefit from something that you worked hard on, even if the focus of the BAAS was scientific advancement rather than individual achievement. It's a shame that it is usually one person regarded for the work of many, but I don't think that this means that people should not receive credit for their work. Although, i can definitely see why the BAAS was not to fond of Marconi, as he went against what they stood for.

BAAS throwing shots at Marconi.

This seems to be the unique approach to presenting the technology that gave him his notoriety. Marconi was a flashy fellow, and it helped his legacy.

I feel like Marconi was a demonstration of how the public usually needs an individual to attribute an invention to. Even though it sounds like they often credited the team of people, it's easier to remember an individual.

It's interesting that despite the inventions that make the inventor 'great' being created in the inventor's lifetime, it's not until after the inventor's time has passed that they are hailed as such.

This shows how technological advancements can also lead to linguistic developments. I have personally witnessed the creation of several terms as a result of the mass use of personal cell phones. Whether it's "shooting someone a text" or "pinging a device" etc... There is a massive branch of language that has to do with technology that subsequently evolves with the tech.

Interesting to see how a technology that was initially created for business/serious purposes can evolve into a standard tool for personal communication.

This highlights a turning point in electronic communication as instant communication had set the bar higher than any other previous technology. This would eventually lead to instant communications/operations being expected which led to what the texts describes as 'The tempo of American life' speeding up.

This shows how technological innovations are often influenced/completely shaped by cultural values. The mass production of technology isn't necessarily about what is technologically possible, but what is required/wanted by the masses.

This foreshadows the future of technology, as more advancements occur, there will be more automation, and roles such as telegraph messengers will be replaced by new technologies.

This is crazy because not only were these kids being exploited, they were actively training to be exploited in the future for next to nothing.

Funny how a huge industry largely depended on child labor for daily operations.

Very similar to what just happened with the supreme court ruling on tik tok. Fear of foreign interference and having such a large population of people consuming a form of media worries government because it can create an 'uncontrolled populism'

I still can't believe that he was able to get this far pushing this miracle drug / goat gland miracle cure. It shows you how desperate people are more willing to believe things when they're in a hard spot. Definitely makes what Brinkley did even more diabolical.

lalala